Senior Manager Sales And Marketing

Company Description Cindrebay is a design education institution in India with over 20 years of experience in nurturing talent and advancing design learning. The organization has grown from modest beginnings to a trusted name with a strong and expanding national presence, mentoring thousands of students who now contribute as designers, entrepreneurs, and leaders across industries. Cindrebay views education as a key driver of youth empowerment and national development, focusing on nurturing potential, inspiring ideas, and building confidence. Through higher education programs, university partnerships, and vocational training, Cindrebay equips learners with practical skills, creativity, and leadership qualities. The institution remains committed to quality education, innovation, and empowering individuals to build successful careers and shape the future of design in India.

Role Description The Senior Manager – Sales and Marketing is a full-time, on-site role based in Kozhikode. This position is responsible for developing and executing sales and marketing strategies that promote Cindrebays programs, increase student enrollments, and strengthen brand visibility across regional and national markets. Day-to-day responsibilities include leading the sales and marketing team, setting and monitoring performance targets. The role involves analyzing market trends, preparing forecasts and reports, optimizing budgets, and ensuring all marketing activities align with the institutions vision and values. The Senior Manager will collaborate closely with academic and operations teams to ensure cohesive messaging, high-quality outreach, and a positive experience for prospective students and their families.

Qualifications

• Proven experience in sales leadership, business development, and account management, preferably in education, training, or related service industries.
• Build and maintain dashboards and tracking systems for business performance.
• Partner with marketing and admissions to align lead generation and conversions.
• Analyse data to provide clear insights and recommendations to leadership.
• Design and implement growth strategies to improve efficiency and outcomes.
• Manage and mentor a Sales Ops Manager and Data Analyst, ensuring timely reports and process improvements.
• Stay hands-on with Excel, CRM, and BI tools while driving strategy and planning.
• Solid skills in market research, data analysis, and reporting to drive evidence-based decision-making and performance optimization.
• Demonstrated ability to lead, mentor, and motivate teams, with strong stakeholder management and relationship-building skills.
• Excellent communication, presentation, and negotiation capabilities, with a focus on clear, inclusive, and professional interactions.
• 4–9 years of experience in Growth, Analytics, or Sales Strategy, ideally in EdTech or B2C sales-led businesses
• Strong expertise in Excel (advanced formulas, pivots, macros), CRM systems, and BI tools (Power BI/Tableau).
• Strong understanding of sales funnels, lead flow, and admissions processes
• Ability to balance strategic thinking with hands-on execution.
• Excellent communication, problem-solving, and leadership skills
• Proactive and strategic mindset, high level of integrity, and readiness to work on-site in Kozhikode with occasional travel as required.