Growth & Business Development Manager

Position:Growth & Business DevelopmentManager (BDR Manager)

Industry: Advertising / Branding / Digital Marketing

Experience: 2–3 Years

Employment Type: Full-time

Location: Kothrud -Pune.

Department: Sales & Business Development

About Us

We are a fast-growing advertising and branding organization focused on delivering strategic branding, digital marketing, and growth solutions to clients across industries. We are looking for an energetic, highly driven, and process-oriented Business Development Representative Manager who understands complete sales lifecycle management and can build a structured lead-to-conversion process.

This role requires a person who can independently manage end-to-end sales activities, lead generation systems, CRM workflows, and conversion optimization while supporting business growth initiatives.

Key Responsibilities

Sales Funnel & Lead Management

• Manage complete end-to-end sales funnel activities from lead generation to conversion handover.
• Identify, filter, and qualify raw leads into warm and hot prospects.
• Schedule and coordinate meetings/calls for high-intent prospects with decision-makers.
• Develop and optimize lead nurturing processes to improve conversion rates.
• Maintain sales pipeline visibility and ensure timely follow-ups.

CRM & Automation

• Manage and optimize CRM workflows using Zoho CRM.
• Build, maintain, and monitor sales pipelines, lead stages, workflows, and automation processes.
• Generate sales reports, dashboards, and conversion analysis.

Digital Campaign & Lead Optimization

• Understand and coordinate performance marketing campaigns on:
• Google Ads
• Meta (Facebook & Instagram) campaigns
• Monitor campaign quality and optimize lead generation performance.
• Analyze campaign effectiveness and recommend improvements.

WhatsApp & Communication Automation

• Manage WhatsApp Business and WhatsApp API integrations.
• Hands-on experience with WATI platform setup, workflows, chatbot implementation, and campaign optimization.
• Create automated customer engagement and follow-up systems.

Lead Generation & Data Research

• Conduct data mining and data extraction from multiple platforms and databases.
• Research prospects using LinkedIn, social platforms, websites, directories, and industry databases.
• Create and maintain targeted lead databases.
• Generate quality B2B prospect lists aligned with business objectives.

Email Marketing & Outreach

• Execute email marketing campaigns and outbound outreach activities.
• Create lead nurturing sequences and follow-up systems.
• Monitor campaign performance and optimize engagement metrics.

Tele Calling & Client Interaction

• Perform outbound calling and prospect engagement.
• Conduct initial discussions with prospects to understand requirements.
• Build relationships and maintain strong communication with potential clients.

Required Skills & Qualifications

• 4–8+ years of experience in Business Development, Lead Generation, Sales Operations, or similar roles within Advertising, Branding, Marketing, or Digital industries.
• Strong understanding of complete sales lifecycle management.
• Hands-on expertise in:
• Zoho CRM
• Google Ads
• Meta Ads
• WhatsApp Business & WhatsApp API
• WATI platform
• Email Marketing tools
• Experience in lead qualification and conversion strategies.
• Strong data mining and market research capabilities.
• Excellent communication, tele-calling, and relationship-building skills.
• Strong analytical mindset and reporting capabilities.
• Self-driven with ownership mentality and result-oriented approach.

Preferred Qualifications

• Experience in advertising agencies or digital marketing companies.
• Knowledge of sales automation and workflow integrations.
• Familiarity with lead generation tools and databases.
• Understanding of AI-driven sales and marketing automation tools is an added advantage.

What Were Looking For

We are looking for someone who does not just generate leads but understands how to move prospects through the entire sales journey and build a scalable sales process.

If you have a strong understanding of sales systems, automation, communication channels, and conversion-focused execution, we would like to connect with you.

Apply Now: on LinkedIn or [HIDDEN TEXT].