CK Birla Healthcare - Assistant General Manager/Deputy General Manager - Brand Marketing

Pre-requisites for consideration of candidature:

• MBA/PG Diploma in Marketing
• 6-8 years of experience in related field. Experience in mass market retail or national FMCG brands or consumer durables & electronics, DTC Brands is preferred.
• Budgeting, media strategy & deployment, GTM management.
• Deep knowledge of market research, marketing, P&L management, center wise GTM planning, media and PR

Key Job Responsibilities:

Marketing Strategy and Management:

• Identify new and emerging marketing channels and create awareness of the brand and the services offered.
• Plan, execute, and deliver strategies to maximize reach.
• Build the overall 360 degree marketing strategy for the brand across channels.
• Manage internal and external teams and stakeholders to achieve results.

Market Research and Consumer Insights:

• Track competition brands and bring out consumer insights
• Partner with teams and agencies to plan market research activities and post-campaign evaluation studies
• Drive analytics from the research to determine the future outlook for the brand
• Stay up to date with the current trends in the market and innovate accordingly

Campaign Planning and Marketing Innovation:

• Contribute to the development of all campaigns throughout the year and closely observe changes in consumer behavior and the market environment.
• Media planning, budget deployment
• Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation.
• Drive all new product development activities for the brand.

Operations and Reporting:

• Develop detailed plans and budgets and market developments for the brand
• Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand
• Create reports for weekly/monthly reviews, highlight issues and red flags if any