Customer Retention Manager || Birla Fertility & IVF

Role Summary

We are looking for a Customer Retention Manager to drive customer engagement, retention, repeat transactions and re-engagement through data-driven and personalised communication strategies across digital channels. The role will focus on improving customer lifecycle engagement, reducing churn and driving business growth through effective CRM campaigns.

Key Responsibilities

• Develop and execute CRM and customer engagement strategies aligned with business objectives.
• Plan and implement targeted campaigns across different stages of the customer lifecycle.
• Manage and optimise customer communication across Push Notifications, SMS, Email, WhatsApp, Messenger and other digital channels.
• Identify the most effective communication channels, frequency and timing for different customer segments.
• Drive customer retention, repeat transactions, re-engagement and churn reduction through personalised campaigns.
• Continuously improve campaign performance through A/B testing, analysis and optimisation.
• Track and analyse key CRM metrics, including CTR, conversion rates, engagement, retention, churn, repeat transaction rate and campaign ROI.
• Translate campaign insights and customer behaviour data into actionable recommendations.
• Collaborate with cross-functional teams to drive customer engagement, retention and overall business outcomes.

If interested, Pls share your cv at "akashi.gola@birlafertility.com" or at "9069584866"

Thanks

akashi