Copywriter - Advertising Agency

Department Icon Digital Marketing/Marketing
Posted: 4 months ago
2-4 years
Pune, Maharashtra
Digital Marketing/Marketing
work from office
Full Time

Posted: 4 months ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

We are looking for a creative and strategic Copywriter with strong writing skills in English, Marathi, and Hindi. The candidate should have experience in writing for campaigns, brand communication, social media, ads, scripts, and digital content.

Key Responsibilities

  • Write copy for social media posts, reels, ads, campaigns, scripts, websites, brochures, and brand communication.
  • Develop campaign ideas, taglines, hooks, captions, ad copies, and content themes.
  • Write fluently in English, Marathi, and Hindi as per brand tone and target audience.
  • Work closely with the brand, design, performance, and video teams to convert briefs into strong creative outputs.
  • Understand client objectives and create copy for awareness, engagement, lead generation, and sales.
  • Contribute ideas for festive campaigns, launch campaigns, moment marketing, reels, and performance ads.
  • Research competitors, audience behavior, trends, and category insights before writing.

Required Skills

  • Strong command over English, Marathi, and Hindi.
  • Prior experience in an advertising agency or digital marketing agency is preferred.
  • Ability to write both creative and strategic copy.
  • Experience in campaigns, social media, ads, reels, videos, and brand launches.
  • Good understanding of brand tone, consumer psychology, and platform-specific content.
  • Ability to manage multiple brands and deadlines.

Experience

2–4 years of experience in copywriting, preferably in an advertising or digital marketing agency.

Preferred

  • Experience in education, healthcare, real estate, lifestyle, retail, or D2C brands.
  • Understanding of performance marketing copy and conversion-focused ads.
  • Ability to write scripts for reels, AVs, podcasts, and video ads.

This role is ideal for someone who can think beyond captions and contribute to campaign ideas, brand strategy, and strong communication.

You can share your resume and portfolio at [HIDDEN TEXT] or DM us directly at 9225585513

Skills

AdvertisingDigital MarketingCopywritingMediaMarketing

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