Testbook.com - Category Manager

Testbook | Category Manager -

TESTBOOK

Full-time | Noida | 2-4 years

Category Manager

• For candidates who love P&L ownership, building products, driving growth, and working closely with Sales and Marketing.
• P&L OwnershipGrowth StrategyCourse PortfolioSales FunnelStudent Outcomes

About the Role

• Testbook is looking for a Category Manager who can think like an owner and drive business growth end-to-end. You will own category growth by shaping the right course portfolio, planning new GTMs, improving pricing, driving lead quality and conversions, and ensuring a strong student experience with academics and operations teams.

What You'll Own

Category Growth & P&L

• Drive revenue, growth, and profitability. Track performance, identify gaps, and take ownership of outcomes.

Strategy, GTM & Portfolio

• Launch new courses/programs, plan GTMs, define pricing, identify growth opportunities, and strengthen the portfolio.

Marketing & Sales Collaboration

- Work with Marketing and Sales to improve lead quality, campaign performance, pitch positioning, and conversions.
Revenue Hygiene & Funnel Performance
- Track video calls, follow-ups, conversions, drop-offs, revenue collection, and sales productivity.
Student Experience & Outcomes
- Partner with Academics and Operations to improve feedback, engagement, outcomes, and satisfaction.
You're a Great Fit If You
- Have 2-4 years of experience in category management, business ownership, P&L, growth, or similar roles.
- Are comfortable working with numbers, dashboards, targets, and business metrics.
- Can collaborate with Marketing, Sales, Faculty, and Operations to drive outcomes.
- Have strong problem-solving skills and can identify practical growth opportunities.
- Can take ownership without waiting for detailed instructions.
- Understand how to convert business goals into execution plans.
- Are comfortable in a fast-paced, target-driven environment.
Key Skills RequiredSuccess in This Role Looks Like
- Category Management
- P&L Ownership
- Growth Strategy
- Sales Funnel Management
- Pricing & GTM Strategy
- Data Analysis
- Cross-functional Collaboration
- Revenue Tracking
- Business Operations
- EdTech understanding preferred
- Consistent category revenue growth
- Improved lead quality and conversion rates
- Better Sales and Marketing alignment
- Stronger and more relevant course portfolio
- Improved funnel hygiene
- Better student experience and outcomes
- Think like an owner, not just a manager.