Influencer Marketing Manager

Company Description ClayCo. Cosmetics Private Limited is inspired by beauty rituals from around the world, translating time-honored practices into modern, effective products. The company focuses on high-quality ingredients, thoughtful formulations, and inclusive beauty solutions for diverse skin types and preferences. ClayCo. aims to create meaningful, sensory experiences through its products while maintaining high standards of safety and efficacy. Team members join a creative, fast-growing beauty brand that values innovation, curiosity, and a deep respect for global beauty traditions.

Role Description As an Influencer Marketing Manager at ClayCo. Cosmetics Private Limited, you will lead the planning and execution of influencer campaigns across social media platforms according to a predetermined CPV. This full-time, on-site role based in Mumbai involves identifying, vetting, and negotiating with influencers, creators, and agencies to build strong, long-term partnerships. You will manage campaign briefs, oversee content calendars, coordinate product seeding, and ensure timely delivery of assets aligned with brand guidelines. The role includes tracking performance metrics, analyzing campaign data, and preparing reports with insights and recommendations. You will collaborate closely with brand, social media, PR, and e-commerce teams to integrate influencer activity into broader marketing initiatives and support product launches.

Qualifications

• Proven experience in influencer marketing, social media campaigns, and creator relationship management within the beauty, lifestyle, or consumer brand space.

• Strong skills in campaign planning, project management, and cross-functional coordination, with the ability to manage multiple collaborations simultaneously

• Data-driven mindset with experience using analytics tools to track performance, optimize campaigns, and report on ROI and key metrics.

• Excellent written and verbal communication skills, including brief writing, negotiation, and clear communication with influencers and internal stakeholders.

• Deep understanding of beauty trends, social media platforms (Instagram, YouTube, TikTok, etc.), and creator ecosystems, especially in the Indian market.

• Ability to work on-site in Mumbai, operate in a fast-paced, deadline-driven environment, and adapt quickly to changing priorities.

• Experience of 1+ yrs in an agency or D2C brand