ClayWorks - Manager - Performance Marketing

Description:
About Us:
At Clayworks, we design and build sustainable workspaces that bring human sense at work. Our spaces are crafted to be thoughtful, functional, and connected to nature creating environments that enhance well-being, collaboration, and productivity. Through design and material innovation, we aim to enrich work and elevate everyday workplace experiences.
Role Summary
We are looking for a Performance Marketing Manager to own and scale paid acquisition and growth outcomes end-to-end. This role is responsible for driving qualified leads, optimising conversion funnels, and influencing revenue through data-driven performance marketing.
The role goes beyond campaign execution and focuses on business impact, funnel efficiency, and sales alignment.
While this role does not execute SEO, GEO, or AEO, it works closely with relevant teams and agencies to align paid, organic, and AI-driven discovery efforts for maximum acquisition efficiency.
Key Responsibilities:
- Own and scale paid acquisition across platforms:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads (B2B-focused campaigns)
- Define channel-wise strategy based on product, geography, and target audience.
- Structure campaigns, bidding strategies, and budgets aligned to business priorities.
- Ensure efficient budget utilisation with clear ROI and performance accountability.
- Own the complete acquisition funnel:
Ad Landing Page Lead CRM Sales Closure
- Work closely with design, content, and web teams to optimise landing pages and lead forms.
- Continuously improve:
Conversion rates
Lead quality (MQL to SQL)
Cost per qualified lead
- Identify funnel drop-offs and collaborate with sales to improve closure outcomes.
- Ensure robust tracking and attribution across platforms:
GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, CRM integrations (HubSpot, Zoho, or custom CRM)

- Build and maintain dashboards for:CPL, CPQL, CPA
- Channel-wise and campaign-wise performance
- Analyse data and translate insights into actionable recommendations for leadership and sales teams.
- Work closely with Inside Sales and Transactions teams to:
Improve lead relevance and quality
Reduce lead response time
Track marketing-influenced closures
- Optimise campaigns based on downstream metrics such as:
SQL conversion rate
Closure rate
Revenue per lead
- Take ownership of marketing-influenced pipeline and revenue, not just lead volume.
- Collaborate with SEO, GEO (Generative Engine Optimisation), and AEO (Answer Engine Optimisation) teams or external agencies to align paid and organic growth efforts.
- Share high-intent keyword insights, search term data, and conversion performance from paid campaigns to inform SEO, GEO, and AEO strategies.
- Provide inputs on landing page performance, user behaviour, and conversion rate optimisation (CRO) to support organic and AI-driven discoverability.
- Ensure consistency in messaging, intent targeting, and landing page experience across paid media, search engines, and AI answer platforms.
- Review SEO, GEO, and AEO performance at a high level without owning strategy execution or delivery.
- Plan and execute structured experiments across:
Creatives
Audiences
Offers
Landing pages
- Scale winning campaigns and pause underperforming ones decisively.
- Build repeatable playbooks for acquisition, optimisation, and scaling.
- Mentor and guide junior performance marketers or associates.
- Coordinate with:
Design team for creatives
Content team for ad and landing page messaging
Tech team for tracking and CRM integrations
- Act as the single point of ownership for performance marketing outcomes.
Key Performance Indicators (KPIs):
- Cost per Lead (CPL)
- Cost per Qualified Lead (CPQL)
- Lead-to-SQL conversion rate
- Marketing-influenced pipeline and revenue
- Funnel conversion rates
- Budget efficiency and ROI
Required Skills & Experience:
- 5 - 10 years of hands-on experience in performance marketing.
- Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
- Proven experience managing large monthly ad budgets.
- Deep understanding of:
Funnel optimisation
Attribution and tracking
Conversion Rate Optimisation (CRO)
- Experience working closely with sales teams in B2B or high-consideration sales environments.
- Strong analytical mindset with comfort in dashboards and performance data.
Preferred Experience:
- Experience in B2B, commercial real estate, SaaS, or enterprise services.
- Exposure to inventory-led or location-based marketing models.
- Experience working with CRM systems and structured sales pipelines.