Account Strategist

Job Title: Account Planner

Location: Bangalore, India

Experience: 5-8 years

Company: Clevertize A rapidly growing creative-led integrated marketing agency

About Us

Clevertize is a dynamic, rapidly expanding creative-led integrated marketing agency committed to delivering innovative brand solutions. We work across diverse categories and pride ourselves on blending creativity with data-driven insights and emerging technologies like AI.

Role Overview

We are seeking an experienced Account Planner with 4 to 7 years of experience to join our Bangalore team. The ideal candidate will have a strong background in agency planning, with exposure to digital and media departments. This role requires strategic thinking, excellent communication skills, and a passion for integrating AI into marketing strategies.

Key Responsibilities

• Develop effective brand strategies aligned with client objectives.
• Collaborate closely with brand management and creative teams to shape brand messaging and creative execution.
• Serve as a strategic partner and advisor for clients on ongoing brand initiatives.
• Create comprehensive brand identity documents, including brand personality, positioning, and archetypes.
• Develop brand communication plans and roadmaps tailored to client needs.
• Write and manage creative briefs in partnership with brand teams.
• Conduct primary research and analyze consumer insights and behavioral patterns.
• Identify growth opportunities that benefit both Clevertize and our clients.
• Explore and recommend innovations, automation tools, and AI integration to enhance efficiency and maintain a forward-thinking approach.

Required Skills and Qualifications

• 4 to 7 years of relevant experience in agency planning, with exposure to digital and media.
• Strong understanding of consumer behavior theories.
• Proficiency in English with excellent written and verbal communication skills.
• Basic knowledge of social media channels, digital media, and online marketing.
• Experience in primary research and brand workshops is a plus.
• Ability to use AI platforms and familiarity with AI bots or automation tools.
• Detail-oriented with a strong commitment to delivering high-quality work.
• Eagerness to learn and adopt new technologies, including AI, in marketing practices.