Digital Marketing Executive

iClick Media is hiring for the position: Digital Marketing Executive.

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* Responsible for developing, implementing & managing pay-per-click media strategies across Search Engines (Google, Bing) and Social Media (Facebook, Instagram, LinkedIn, TikTok, Spotify, Xiaohongshu etc)

* Assume ownership of assigned paid search/social campaigns to ensure the delivery of KPIs.

* Develop marketing campaigns around keywords and targeted demographics, develop ads (text and display network), and ad groups for accounts that will drive traffic to a website and convert them to customers. This includes preparation of marketing proposals.

* Perform daily account management of pay-per-click accounts on search and social media marketing platforms such as Google AdWords, Bing Marketing and Facebook/Instagram Marketing, LinkedIn & TikTok Marketing.

• * Able to track and analyze campaign data to identify optimization opportunities in accordance with client goals. This includes the use of Google Tag Manager and Google Analytics.
• * Ensure UX/UI best practice is in place and website is optimized for search/social campaign so as to achieve best possible returns for our advertisers
• Provide updates, alerts and monthly/quarterly reports on paid search/social campaigns performance

* Collaborate with internal stakeholders (Account Manager, Sales, Graphics Team, Web Team, etc) to complement and enhance both clientele support and overall Search/Social performance.

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• * At least 1-year relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing/Search Engine Optimisation (SEO)
• * Familiar with Adwords/Analytics and social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu etc)
• * Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.
• * Proven track record in managing numerous clients at varying levels of media spend.
• * Google and Facebook Blueprint Certification is a plus.
• * Stay up-to-date with PPC/Social Media industry trends and developments.
• * In-depth experience with website analytics tools.
• * Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• * Proficiency in Google Sheet, Doc, Slides and MS office softwares.
• * Good people/communication (written and oral) skills.
• * Analytical, performance-driven and good problem-solving skills.
• * Positive attitude, detailed and customer-oriented.
• * Able to multitask and has organizational ability.
• * Good visualisation and possess a keen eye for detail.
• * Maintaining content and graphics as it relates to the campaign.
• * Competency in Adobe Creative Suite such as PhotoShop, Illustrator is a plus.