Casino Operations, CRM And Product Lead

Responsibilities:

• Shape and execute product strategy in collaboration with leadership.
• Implement and manage a new gamification/CRM system to improve customer engagement.
• Plan and manage integrations with new game providers.
• Drive sportsbook product development and operational efficiency.
• Ensure promotional content aligns with business goals and brand identity.
• Analyze data to drive acquisition and retention, working with BI, VIP, and country teams.
• Monitor performance metrics, customer feedback, and market trends to continuously improve.
• Ensure all marketing, CRM, and operational activities are legally compliant.
• Lead cross-functional planning for successful execution of campaigns and features

Requirements:

• Passion for gaming and deep understanding of online Gaming and casino products.
• Considerable Sportsbook experience and Knowledge, having previously worked with sports betting customers/in an online sports betting environment
• 3+ years experience in gaming industry operations or product management.
• Strong background in loyalty, gamification, CRM, and campaign management.
• Proven track record of delivering ROI-positive campaigns and product innovations.
• Solid grasp of gaming markets across Africa, including legal and compliance nuances.
• Adept at working with cross-functional teams and managing external partners/providers.
• Strategic mindset with strong analytical, reporting, and decision-making skills.
• A proactive, detail-oriented approach and commitment to high standards of integrity and customer experience.
• Experience working across multi-country African markets.
• Familiarity with bonus engines and gamification platforms.
• Knowledge of payments, affiliate marketing, and regulatory frameworks.
• Strong understanding of customer segmentation and behavioral data.
• Ability to develop and articulate product vision and campaign narratives to a wide range of stakeholders.