Social Media Manager

Responsibilities:

• Develop and implement social media strategies for multiple brands across platforms (Instagram, Facebook, YouTube, Telegram, LinkedIn, etc.)
• Create monthly content calendars with platform-specific goals
• Ensure brand consistency in tone, messaging, and visuals
• Work with designers, video editors, and content writers to plan & publish engaging posts, reels, YouTube shorts, and full-length videos
• Repurpose and localize content across platforms
• Monitor trends and viral content to ensure timely and relevant posting
• Track engagement, reach, growth, and conversion metrics using native analytics + third-party tools
• Prepare weekly/monthly performance reports and recommendations
• Identify and approach regional and international influencers relevant to the iGaming & fintech space
• Negotiate and onboard influencers under affiliate performance deals or paid promotions
• Coordinate campaigns, review influencer content, and track ROI
• Manage posting schedules, titles, thumbnails, and keyword optimization
• Coordinate with the video team for consistent uploads and content alignment
• Respond to community comments and manage moderation
• Engage with users in comments, DMs, and community threads
• Run contests, polls, and AMA sessions to boost interaction
• Collaborate with customer support to manage brand reputation and user feedback

Requirements:

• 1-3 years of proven experience in social media marketing or community management
• Experience with YouTube channel growth and content optimization
• Prior exposure to iGaming, betting, crypto, or fintech sectors is highly preferred
• Strong knowledge of content trends, creator economy, and affiliate-driven growth
• Basic graphic design/video editing (Canva, CapCut, etc.) is a plus
• Fluent in English (additional languages like Hindi, Tamil, Telugu, etc. are a bonus)
• Familiarity with tools like Meta Business Suite, Creator Studio, Buffer, Hootsuite, etc.
• Experience managing influencer campaigns, outreach, and performance tracking