Digital Marketing Executive

Client of Cassius Technologies
Department Icon Digital Marketing/Marketing
Posted: 1 year ago
0-1 years
Mumbai
Digital Marketing/Marketing
Work from Office
Full Time
Posted: 1 year ago
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Job Description

Designation -Digital Marketing Executive
Roles and Responsibilities:

  • Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
  • Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
  • Collection and interpretation of data from various marketing campaigns and analysis of that data
  • Identification of trends and communication of these trend insights to the respective groups
  • Planning, executing and measuring the conversion rates from digital marketing campaigns
  • Identifying crucial customer conversion points and drop off points that maximises user funnels
  • Being up to date with emerging technologies and use of them to maximise output
  • Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
  • Brainstorming new digital marketing platforms and ways to capture customer attention
  • Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
  • Creating, proofreading and editing for various marketing sources to ensure consistency in branding
Requirements and skills
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
Eligibility Criteria:
  • Any graduate 
Schedule: Monday to Friday

Skills

BrandingDigital MarketingCampaign PerformanceMarketing CampaignsMediaMarketingSeo

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