On Trade Sales Manager

Job Overview:

We are seeking an experienced and driven On-Trade Sales Manager to manage and grow relationships with hotels , restaurants , and bars within the premium alcoholic beverage sector. The ideal candidate will have a strong background in beverage or hospitality sales with a proven track record in driving revenue and expanding market share.

The successful candidate will play a key role in strengthening the companys presence in the on-trade sector, developing strategic partnerships, and driving sales growth. Fluency in English and one other European language is essential.

Key Responsibilities:

• Develop and maintain strong relationships with key on-trade clients including hotels , restaurants , and bars to drive sales and increase brand presence.
• Act as the primary point of contact for key accounts, ensuring high levels of client satisfaction and loyalty.
• Create and implement strategic sales plans to increase market penetration and achieve sales targets.
• Identify and capitalize on new business opportunities within the on-trade sector to drive market expansion.
• Negotiate contracts, pricing, and terms with clients to maximize profitability while ensuring competitive positioning.
• Collaborate with the marketing and product development teams to align sales strategies with brand goals and market trends.
• Organize and execute brand activations , promotional events , and training sessions for on-trade clients.
• Monitor competitor activity and market trends to adjust strategies and maintain a competitive edge.
• Provide regular reports and insights on sales performance, market activity, and customer feedback to senior management.
• Train and support on-trade partners to increase product knowledge and drive upselling opportunities.
• Ensure all sales activities comply with industry regulations and company policies.
• Handle customer complaints and resolve issues professionally and efficiently.

Qualifications:

• Bachelors degree in Business , Marketing , Hospitality , or a related field.
• Minimum of 2 years of experience in beverage or hospitality sales (experience in the premium sector is preferred).
• Proven track record of managing key accounts and exceeding sales targets.
• Strong understanding of the on-trade sector and premium alcoholic beverage market.
• Excellent negotiation and communication skills with the ability to influence decision-makers.
• Proficient in CRM systems and sales performance tracking tools.
• Strong problem-solving skills and ability to adapt to a fast-paced, competitive environment.
• High level of professionalism and ability to engage with high-profile clients and stakeholders.
• Fluency in English and at least one other European language is required.
• Willingness to travel regularly for client meetings and industry events.