Department Manager, Social Media

Key Responsibilities

• Develop and execute a high-impact social media strategy that elevates brand perception and drives consistent, measurable engagement.
• Shape and maintain a cohesive digital narrative across social channels, ensuring alignment with overarching corporate priorities and visual identity.
• Plan, oversee, and deliver content campaigns that spotlight key projects, innovation, achievements, and organizational initiatives.
• Manage the production of editorial, visual, and influencer-led content; ensuring quality, clarity, and strategic storytelling.
• Grow and nurture online communities using data-driven approaches that enhance reach, interaction, and audience loyalty.
• Track performance metrics, platform trends, and audience insights to continually optimize strategy and maintain digital relevance.
• Partner with cross-functional teams to ensure social media integrates seamlessly into broader communication and marketing efforts.

Requirements

• Bachelor s degree in Communications, Marketing, Media, Public Relations, or a related field.
• Proven experience managing corporate social media channels in a large organization, agency, or fast-paced communications environment.
• Strong understanding of digital storytelling, brand positioning, and content development.
• Demonstrated ability to translate complex topics into engaging and accessible narratives.
• Proficiency in social analytics and platform management tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work collaboratively across multiple internal teams and manage deadlines in a dynamic environment.