Delivery Lead - Digital Marketing & AI Search - Professional Services - B2B SaaS MarTech

Key Responsibilities

Professional Services Leadership:

• Lead multiple professional services practices with accountability for delivery quality, customer outcomes, utilization, profitability, and operational excellence.
• Own resource planning, forecasting, staffing, and capacity management across disciplines.
• Establish scalable delivery methodologies, SOPs, playbooks, governance, and quality standards.
• Drive AI-powered automation to improve productivity, quality, and delivery speed.

Customer Success & Business Growth:

• Partner with Customer Success to improve customer health, retention, adoption, and expansion.
• Participate in executive business reviews and strategic customer engagements.
• Build trusted relationships with enterprise marketing leaders, CMOs, Digital VPs, and business executives.
• Support Sales during solution design, RFPs, pricing, proposals, and executive presentations.
• Identify opportunities for cross-sell, upsell, and new service offerings.

Practice Leadership: Oversee delivery across:

• Paid Media & Omnichannel Marketing
• Technical SEO & Enterprise SEO
• Local SEO & Multi-location Marketing
• GEO (Generative Engine Optimization)
• Schema & Structured Data
• AI Search Optimization
• Web Analytics & Attribution
• Conversion Rate Optimization (CRO)
• Digital Experience & Personalization
• Content Strategy & Content Operations
• AI-powered Content Creation
• Consulting & Digital Strategy
• PMO & Delivery Operations

AI & Innovation Leadership:

• Champion AI-first delivery methodologies across all service lines.
• Translate emerging AI Search, LLM, Agentic Search, Entity Optimization, and Structured

Data trends into customer strategies.

• Build repeatable AI-enabled consulting frameworks.
• Drive adoption of automation, AI workflows, and internal productivity tools.

Operational Excellence:

• Own delivery governance across quality, timelines, profitability, and customer satisfaction.
• Improve utilization, delivery predictability, and project margins.
• Build dashboards for executive visibility across delivery performance.
• Establish best practices, QA standards, and continuous improvement initiatives.

People Leadership:

• Lead managers and multidisciplinary teams across multiple service practices.
• Recruit, mentor, and develop future leaders.
• Create career paths, competency frameworks, certifications, and learning programs.
• Foster a high-performance, customer-first culture focused on accountability and continuous improvement.

Required Experience:

Leadership:

• 15+ years of experience in Digital Marketing, Agency Services, Professional Services, or Digital Consulting.
• 7+ years leading multidisciplinary delivery organizations.
• Experience managing large enterprise customers across multiple industries.
• Experience leading managers and cross-functional delivery teams.

Functional Expertise : Strong working knowledge of:

• Paid Media (Google Ads, Meta, Programmatic)
• Omnichannel Marketing
• Enterprise Analytics (GA4, Adobe Analytics, Looker, Power BI)
• Technical SEO
• Local SEO
• Schema & Structured Data
• GEO (Generative Engine Optimization)
• AI Search Optimization
• Content Marketing & Content Operations
• Conversion Rate Optimization (CRO)
• Website Strategy & Digital Experience
• Personalization
• Marketing Automation
• Enterprise CMS platforms

Business & Commercial Skills:

• Professional Services financial management
• Revenue forecasting and delivery planning
• Margin optimization
• Executive consulting
• Proposal development
• Statement of Work (SOW) creation
• Pricing strategy
• Executive communication
• Enterprise account growth

Success Metrics:

1. Customer:

• Gross Revenue Retention (GRR)
• Net Revenue Retention (NRR)
• Customer Health Score
• CSAT
• NPS
• Executive relationship strength

2. Financial:

• Professional Services revenue growth
• Delivery margins
• Utilization
• Billable efficiency
• Project profitability

3. Delivery:

• On-time delivery
• Delivery quality
• SLA adherence
• Project success rate
• Quality and rework metrics

4. Growth:

• Expansion revenue
• Cross-sell and upsell contribution
• Consulting-led opportunities
• New service adoption

5. Operations:

• Resource utilization
• Delivery automation
• AI adoption across services
• Process maturity
• Operational efficiency

6. People:

• Employee engagement
• Leadership development
• Internal promotions
• Team retention
• Skill development and certifications