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Job Description
The Marketing team works closely with multiple business lines to drive brand and category/service salience, customer acquisition, retention, and overall business growth. The team operates across multiple verticals including Brand, Performance & Digital, CRM, Creative, Social, and Partnerships.
What you will do:
- Act as the marketing partner for the Specialty Pharma business, helping drive awareness, adoption and growth for the portfolio.
- Build marketing plans for priority therapy areas/portfolios, with a clear focus on awareness, education, consideration and conversion.
- Develop a strong understanding of the customer journey across specialty medicines, including barriers to discovery, trust, access and repeat usage.
- Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
- Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
What are we looking for:
- 5-7 years of experience in brand building, category marketing, or growth marketing.
- Strong ownership mindset with comfort in driving initiatives end-to-end.
- Ability to work across multiple portfolios, shifting priorities and fast-paced timelines.
- Strong balance of creative thinking and analytical rigor.
- Ability to translate business priorities and customer insights into clear marketing plans.
- Structured problem-solving and strong stakeholder management skills.
Skills
Brand ManagementBrand MarketingMarketingProduct MarketingCategory ManagementCampaign ManagementGrowth MarketingPharma MarketingMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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