Manager - Brand Marketing - Pharma

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 days ago
5-7 years
Delhi NCR
work from office

Posted: 2 days ago
|
Applicants: 98+
Job Description
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Job Description

The Marketing team works closely with multiple business lines to drive brand and category/service salience, customer acquisition, retention, and overall business growth. The team operates across multiple verticals including Brand, Performance & Digital, CRM, Creative, Social, and Partnerships.
What you will do:
- Act as the marketing partner for the Specialty Pharma business, helping drive awareness, adoption and growth for the portfolio.
- Build marketing plans for priority therapy areas/portfolios, with a clear focus on awareness, education, consideration and conversion.

- Develop a strong understanding of the customer journey across specialty medicines, including barriers to discovery, trust, access and repeat usage.
- Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
- Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
What are we looking for:
- 5-7 years of experience in brand building, category marketing, or growth marketing.
- Strong ownership mindset with comfort in driving initiatives end-to-end.
- Ability to work across multiple portfolios, shifting priorities and fast-paced timelines.
- Strong balance of creative thinking and analytical rigor.
- Ability to translate business priorities and customer insights into clear marketing plans.
- Structured problem-solving and strong stakeholder management skills.

Skills

Brand ManagementBrand MarketingMarketingProduct MarketingCategory ManagementCampaign ManagementGrowth MarketingPharma MarketingMarketing

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Important dates & deadlines?

Application Deadline

23 Oct 26, 02:48 PM IST

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Manager - Brand Marketing - Pharma

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