Sony Pictures - Specialist - Employer Branding & Internal Communications

Employer Brand & Talent Magnetism:
- Craft and execute SPNI's employer brand narrative aligned to business strategy and EVP: Tell Stories Beyond the Ordinary.
- Partner with Talent Acquisition and business teams to drive inside-out storytelling for lateral and campus hiring, campus engagement and interns experience, crafting touchpoints that attract the right talent.
- Shape the digital voice of SPNI on platforms like LinkedIn, Life Page, career site and social media.
- Drive creative direction for content and collateral in collaboration with design/agency teams, ensuring brand consistency and high impact.

- Amplify SPNI's leadership in the M&E space through award entries, talent spotlights, and strategic partnerships.
Employee Experience:
- Strategize and drive flagship internal moments - onboarding, anniversaries, townhalls, culture campaigns, newsletters, leadership transitions to humanize strategy, celebrate milestones, and promote SPNI's EVP across employee lifecycle stages with strong communication and experience plans.
- Partner with COEs (L&D, Performance, DEI, Onboarding, Admin, Legal, etc.) to co-create communication strategies and embed storytelling across lifecycle programs.
Listening & Intelligence:
- Run internal listening mechanisms like quarterly Pulse surveys, onboarding/exits, etc.
- Track and respond to external sentiment via Glassdoor, LinkedIn, award juries, and industry perception.
- Translate insights into actionable recommendations for HR and business.
Leadership & Employee Advocacy:
- Co-create thought leadership with CXOs and build an authentic leadership voice and visibility.
- Build advocacy platforms for employees to become brand advocates, designing storytelling formats and experiences that bring their journeys to life inside and outside the organization.