Generative Engine Optimization ( GEO ) Specialist

The Role :

Search is changing. People now ask ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot for recommendations instead of scrolling through ten blue links. Generative Engine Optimization (GEO) is the discipline of making sure CloudMotiv is accurately understood, cited, and recommended by these AI systems.

As our GEO Specialist, youll own how CloudMotiv shows up across AI-generated answers—shaping content, structured data, and brand presence so that when someone asks an AI about our category, were part of the response.

AI Search Visibility :

• Monitor and improve how CloudMotiv appears in answers from ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews
• Track brand mentions, citations, and sentiment across generative engines
• Reverse-engineer what content and sources AI models cite in our category, and close the gaps.

Content & Structured Data :

• Develop content that is easily parsed, cited, and quoted by LLMs—clear answers, strong sourcing, factual density
• Implement structured data, schema markup, and machine-readable formatting to improve AI comprehension
• Optimize existing content for both traditional SEO and generative engines

Measurement & Strategy :

• Build tracking and reporting to measure share of voice in AI answers and its impact on traffic and pipeline
• Run experiments to understand what drives inclusion and ranking in generative responses
• Stay ahead of a fast-moving space—new engines, ranking behaviors, and best practices emerge monthly

Cross-Functional Collaboration :

• Partner with content, SEO, product marketing, and PR to align messaging that AI models pick up
• Advise leadership on how AI-driven discovery is reshaping our funnel

What Were Looking For :

Required :

• 3–5 years in SEO, content strategy, digital marketing, or a closely related field
• Hands-on understanding of how LLMs and generative search engines retrieve, rank, and cite information
• Strong grasp of technical SEO fundamentals: structured data, schema, crawlability, page authority
• Analytical mindset with experience in web analytics and reporting tools
• Excellent writing skills and the ability to make content both human- and machine-friendly

Nice to Have :

• Experience with GEO/AI-visibility tools (e.g., Profound, Peec AI, Otterly, or similar)
• Familiarity with prompt engineering and how AI assistants surface recommendations
• Background in PR or digital reputation—AI models weight authoritative, third-party sources heavily
• Comfort with basic scripting or APIs for monitoring at scale

Ideal Candidate :

• Genuinely curious about AI and how its reshaping discovery
• Comfortable operating in an emerging discipline with no fixed playbook
• Data-driven but creative; equal parts analyst and storyteller
• Fast learner who thrives on experimentation

Why Join CloudMotiv :

• Frontier work: GEO is one of the most consequential shifts in marketing in a decade—youll help define the practice, not inherit it
• Impact: Your work directly shapes how a growing market discovers us
• Autonomy: Own a high-visibility function with room to experiment
• Compensation: Competitive salary + benefits
• Flexibility: [Remote / Hybrid / On-site]

Compensation :

Fixed - 40,000 INR per month