Content Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Chennai
Digital Marketing/Marketing
Hybrid
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: Develop and execute content marketing strategies to increase brand awareness and drive lead generation.

What you will do: Create high-quality, engaging content for various channels, including blog posts, website copy, and social media updates.

Key responsibility:

  • Develop and implement content marketing strategies aligned with business objectives.
  • Create high-quality, engaging content for various platforms (blog, website, social media).
  • Conduct keyword research and optimize content for search engines.
  • Manage content calendars and publishing schedules.
  • Analyze content performance and make data-driven adjustments.
  • Collaborate with other marketing team members to ensure brand consistency.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, Journalism, Communications, or a related field.
  • 2-4 years of experience in content marketing.
  • Excellent writing and editing skills.
  • Strong understanding of SEO and content optimization.
  • Proficiency in content management systems (CMS).
  • Experience with content analytics tools.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Dynamic and collaborative work environment.
  • Flexible work arrangements.

A Day in the Life: A typical day involves content planning, writing, editing, SEO optimization, and performance analysis.

Skills

Content StrategyContent WritingSEOContent OptimizationContent MarketingContent Analytics

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