Senior SEO Executive

Lead and execute end-to-end SEO campaigns (technical, on-page, and off-page)
Perform thorough keyword research, competitor analysis, and SERP landscape evaluation
Develop, implement, and refine SEO strategies aligned with business goals
Monitor, track, and report KPIs such as rankings, traffic, click-through rates (CTR), bounce rates, DA/PA, and conversions
Conduct comprehensive technical site audits and work with developers to fix SEO issues (crawl errors, site speed, mobile optimization, structured data)
Content planning and optimization for SEO-friendliness, targeting featured snippets, and rich results

Manage and execute backlink acquisition campaigns through guest posting, outreach, and high-quality link-building tactics
Plan and manage Google Ads (Search & Display) campaigns, including budget allocation, keyword planning, ad copy creation, A/B testing, and conversion tracking
Collaborate with design, development, and content teams to implement best practices
Stay up-to-date with the latest SEO trends, Google algorithm updates, and digital marketing innovations
Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
Solid understanding of HTML, CSS, and website performance optimization
Strong command over Google Ads, keyword bidding strategies, and paid campaign analytics
Ability to manage multiple projects and work in a fast-paced environment
Excellent written and verbal communication skills

2+ years of proven experience in SEO (with measurable achievements)

Note - Candidates should be from Kolkata.Experience: We specifically need candidates with relevant experience in SEO.