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Job Description
- As the Creative Strategy Lead for HST in INSWA, you will play a crucial role in defining how one of the world's most iconic brands is presented in our markets. Your responsibilities will include:
- Architecting and Aligning Creative Strategy: Develop and align stakeholders on the creative strategy for HST in INSWA, covering both the base business and innovation launches.
- Driving Strategic Leadership in IMX: Collaborate with the IMX Lead and end-to-end (E2E) teams to embed strategic thinking throughout the Integrated Marketing Experience (IMX) process. Ensure consistency in strategy across internal teams and agency partners, while adapting it as necessary to remain relevant and impactful.
- Incorporating Research and Measurement: Proactively integrate consumer insights, cultural trends, and data into campaign development. Assist in defining measurement frameworks to assess and enhance creative outputs.
- Championing Global-Local Translation: Translate global/regional brand direction into local strategies that connect with consumers, future-proof the brand, and spark innovative marketing ideas in INSWA.
- Fostering Collaboration and Creative Rigor: Cultivate a collaborative, high-performance culture among brand and agency teams that promotes bold, breakthrough thinking.
Your work will focus on:
- Strategic Creativity: Utilize consumer insight, cultural understanding, and business objectives to craft impactful creative strategies that drive brand affinity and business growth.
- Inspiring Communication: Establish the strategic groundwork that ignites, assesses, and enhances integrated creative ideas within HST's annual marketing agenda.
- Cross-Functional Influence: Influence various functions and agency partners to explore new and innovative growth opportunities for the brand.
Qualifications Required:
- Bachelors degree required, with a preference for a masters degree in communication/marketing.
- 8-10 years of experience in brand strategy, marketing strategy, or brand planning.
- Proven track record of collaborating with top-tier creative agencies and shaping award-winning or high-impact creative campaigns.
Key Knowledge & Skills:
Must-Have Mastery In:
- Exceptional written and verbal communication.
- Simplifying complexity into compelling narratives.
- Building alignment among diverse stakeholders.
- Translating insights, research, and cultural cues into actionable marketing strategy.
- Leading and shaping consumer research for its application in marketing.
Broad Expertise In:
- Brand equity and positioning.
- Core marketing principles and frameworks.
- Influencing and motivating diverse teams.
- High-impact storytelling and presentations.
- Strong planning, organizational, and problem-solving skills.
Skills:
- Agency Management
- Content Creation
- Brand Marketing
- Marketing Strategies
- Cross-Functional Teamwork
- Creative Strategies
Please note, the company offers an Annual Incentive Reference Value Percentage of 15, which is a market-based competitive value for your role, indicating performance at target.,
Skills
Campaign DevelopmentContent CreationMarketingContent StrategyMarketing StrategiesCrossFunctional TeamworkBrand MarketingContent CreationAgency ManagementCreative StrategiesIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Hindustan Coca-Cola Beverages Private Limited (HCCB) is the largest bottling partner of The Coca-Cola Company in India, incorporated on 14 February 1997. The company manufactures, packages and distributes Coca-Cola's beverage portfolio across the country.
HCCB operates around 24 bottling plants across 12 Indian states and employs roughly 8,000 people. Its corporate office is in Bengaluru, Karnataka. The Coca-Cola Company's own India operations date to 1950, with a re-entry in 1993 after a period of absence.
Important dates & deadlines?
Application Deadline
30 Oct 25, 02:36 PM IST
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