Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 1 - 2 years

Location: Hyderabad (Onsite)

Key Responsibilities

• Develop and execute digital marketing campaigns across LinkedIn, Instagram, Facebook, and other online platforms.
• Plan, launch, and optimize Meta Ads (Facebook and Instagram) and Google Ads, including Search, Display, and remarketing campaigns.
• Manage website advertising campaigns and improve landing pages to generate quality leads and increase conversions.
• Create engaging content for social media, blogs, email campaigns, and websites.
• Execute SEO and SEM strategies to improve website visibility and traffic.
• Monitor advertising budgets and campaign performance, including cost per lead, conversion rates, and return on ad spend.
• Test different ad creatives, audiences, and messaging to improve results.
• Stay updated on digital marketing trends, tools, and best practices.

Required Skills

• 12 years of hands-on experience in digital marketing.
• Practical experience managing Meta Ads and Google Ads campaigns is required.
• Experience with website promotion, display advertising, remarketing, and lead generation.
• Strong understanding of social media marketing and content planning.
• Basic knowledge of SEO, email marketing, and landing page optimization.
• Familiarity with Google Analytics, Meta Ads Manager, and conversion tracking.
• Canva, Adobe Photoshop, or similar design tool experience is an added advantage.
• Strong communication, creativity, analytical, and problem-solving skills.

Contact: pavani.b@code-zens.in