SEO Strategist E-commerce Growth

Codilar
Department Icon Digital Marketing/Marketing
Posted: 8 months ago
5-8 years
Bengaluru
Digital Marketing/Marketing
work from office
Full Time
Posted: 8 months ago
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Job Description

Key Responsibilities (12 15 Core Areas):
1. Organic Search Strategy & Execution
Develop and execute comprehensive SEO strategies to improve rankings, visibility, and organic revenue across service pages, product pages, categories, and content assets.
2. Paid & Organic Search Alignment
Collaborate with performance marketing teams to align SEO & SEM strategies, share keyword intelligence, reduce CAC, and optimize blended ROI.

3. Technical SEO Leadership
  • Own site health including:
  • Crawl & index optimization
  • Schema implementation
  • Canonicalization & redirect mapping
  • Core Web Vitals & performance improvements
  • International and multilingual SEO structures

4. App Engine Optimization (ASO + App Indexing)
Optimize mobile apps and progressive web apps for:
  • App store visibility
  • App indexing in Google
  • Cross-platform discoverability

5. AI Engine Optimization (AEO)
  • Ensure brand presence and discoverability across:
  • AI-powered search engines
  • Chat-based interfaces (e.g., ChatGPT, Gemini, etc.)
  • Featured snippets & structured answer formats

6. Generative Engine Optimization (GEO)
Develop strategies to improve visibility within generative search results and AI summaries by:
  • Structured data
  • FAQ & semantic optimization
  • Authority-driven content creation

7. Hyperlocal & Regional SEO
Drive visibility for retail brands across:
  • City-level queries
  • Store locator optimization
  • Google Business Profile optimization
  • Regional SERP dominance

8. International SEO Strategy
Implement global SEO frameworks:
  • Hreflang implementation
  • Market-specific keyword research
  • Region-specific content & technical setup

9. Content & EEAT Optimization
Collaborate with content teams to:
Improve EEAT signals
  • Develop long-tail and commercial intent content
  • Optimize for buying journeys & category intent
  • Enhance brand authority

10. E-commerce SEO Expertise
Understand retail nuances:
  • Product lifecycle SEO
  • Faceted navigation optimization
  • Filtering & internal linking architecture
  • Seasonal & campaign SEO strategies

11. Analytics & Data Interpretation
Strong proficiency in:
  • GA4
  • Google Search Console
  • Bing Webmaster Tools
  • Looker Studio
  • AI-driven analytics platforms
  • Translate data into actionable growth insights.

12. CRO & SEO Integration
Identify SEO-driven CRO opportunities:
  • Improve landing page performance
  • Reduce bounce rates
  • Optimize UX based on user behavior insights

13. Client Management & Presentation
  • Present strategy, progress, and KPIs to clients
  • Justify work completed and roadmap ahead
  • Handle objections and performance discussions confidently
  • Participate in sales pitches and pre-sales solutioning

14. Tool & Technology Proficiency
Hands-on experience with tools such as:
  • Ahrefs / SEMrush / Screaming Frog
  • Sitebulb / Deepcrawl
  • Surfer SEO / Clearscope
  • AI content and optimization tools
  • Keyword clustering & entity mapping tools

15. Holistic Growth Thinking
Understand how SEO integrates with:
  • Performance marketing
  • Content marketing
  • Social amplification
  • Martech stack
  • CRM & customer lifecycle marketing
  • Focus on organic revenue growth, not vanity metrics.

Required Skills & Qualifications:

  • 5 8 years of SEO experience in an agency or e-commerce environment
  • Strong understanding of retail buyer journeys
  • Experience working with Magento, Shopify Plus, Adobe Commerce, or similar platforms
  • Proven track record of improving organic revenue
  • Excellent communication & stakeholder management skills
  • Data-driven decision-making mindset
  • Success Metrics (High-Level)
  • Growth in organic traffic & non-branded visibility
  • Increase in organic-driven revenue
  • Improved technical SEO health scores
  • Improved commercial keyword rankings
  • Client retention & satisfaction scores

Skills

CROPresalesE-commerceSEMSEOAdobeStakeholder ManagementClient ManagementContent CreationKeyword ResearchLanding PageOptimizationMarketingTechnical SeoSeo

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