SEO/GEO Specialist

SEO/GEO Specialist

Default

COFACE INDIA CREDIT MANAGEMENT SERVICES PVT. LTD. , LEVEL 2, PRESTIGE OBELISK, NO. 3, KASTURBA ROAD,, 560001 Bengaluru, Karnataka, IndiaEmployees work in a hybrid modeWith at least 02 days per week work from office

Full-time

Company Description

At Coface we make trade happen everyday

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

MISSION :

This position will be responsible for driving organic traffic growth, improving website rankings, optimizing content for search engines and AI-driven search experiences, and leveraging data to improve digital performance.

MAIN RESPONSIBILITIES:

SEO Strategy & Execution

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and search intent analysis.
• Monitor and improve website rankings, organic traffic, and conversions.

Content SEO & GEO Optimization

• Create and optimize content strategies aligned with SEO and GEO (Generative Engine Optimization) best practices.
• Optimize content for both traditional search engines and AI-powered search experiences.
• Develop AI-search-friendly FAQs, knowledge content, topic clusters, and entity-based content structures.

AI Tools & Automation

• Use AI tools to enhance content research, optimization, and SEO workflows.
• Leverage tools such as:
• Copilot
• Claude
• Gemini

Analytics & Reporting

• Monitor website performance using:
• Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager
• Track keyword rankings, traffic trends, CTR, impressions, engagement metrics, and conversions.
• Analyze competitor performance and identify opportunities for growth.

Technical SEO

• Manage crawl issues, indexing, Core Web Vitals, redirects, and website health.
• Monitor website performance and page speed optimization

Qualifications

We are looking for an experienced SEO/GEO Specialist with 5+ years of hands-on expertise in search engine optimization, content-driven SEO strategies, and emerging AI-powered search optimization techniques. The ideal candidate should have strong knowledge of traditional SEO, content optimization, Generative Engine Optimization (GEO), analytics, and AI tools that enhance search visibility and performance.

Must Have:

• 5+ years of proven SEO experience.
• Strong understanding of search engine algorithms and ranking factors.
• Expertise in:
• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Keyword research and competitive analysis
• Hands-on experience with content optimization and SEO content strategy.
• Knowledge of GEO (Generative Engine Optimization) and AI-driven search visibility.
• Understanding technical SEO concepts.
• Strong analytical and reporting skills.

Preferred Tools

• SEMrush
• Ahrefs
• Google Search Console
• Google Analytics 4
• Looker Studio
• Microsoft Copilot

Preferred Candidate Profile

• Experience working in agency or in-house digital marketing teams.
• Proven success in scaling organic traffic and lead generation.
• Demonstrated experience with AI-powered content optimization.
• Up-to-date knowledge of SEO, GEO, and AI search trends.

Key Competencies

• Data-driven decision making
• Strong analytical mindset
• Good communication skills
• Content planning and optimization expertise
• Problem-solving abilities
• Adaptability to evolving AI search trends

Additional information

• Hybrid working model after the first month
• Great place to work: central and modern office 
• Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
• Health care