Brand Manager

• Key Responsibilities
• Brand Strategy & Development
• Drive overall brand growth and ensure consistent identity across digital, retail, and communication platforms.

Translate brand vision into actionable strategies for consumer engagement and awareness.

Marketing Campaigns & GTM Execution

Plan and execute integrated marketing campaigns and seasonal Go-To-Market (GTM) initiatives.

Identify key sales periods and align creative, product, and design teams for timely launches.

Market & Consumer Research

Conduct research on market trends, consumer behavior, and competitor activity.

Develop buyer personas and insights to guide brand and campaign strategies.

Brand Positioning & Brand Book Management

Define and evolve the brands value proposition, tone, and visual identity.

Maintain and update the brand book to ensure consistency across all channels.

PR, Influencer & Event Management

Coordinate with PR agencies, influencers, and event partners.

Execute brand activations and manage earned media opportunities.

Cross-Functional Collaboration

Lead brainstorming sessions and collaborate with product, sales, and design teams.

Align marketing objectives with overall business goals.

SEO & Content Monitoring

Work with SEO and content teams to track website, CGI, and blog performance.

Ensure content optimization for visibility, engagement, and brand consistency.

CRM & Customer Delight Strategy

Design CRM workflows and customer touchpoints to drive retention and loyalty.

Execute personalized customer communication strategies.

Retail Partnerships & Vendor Management

Manage retail partnerships and proposals.

Coordinate with packaging vendors (Japan & Delhi) for quality, timelines, and negotiations.

Performance Marketing (Q1 Priority)

Plan and execute high-impact performance marketing campaigns to drive ROI and conversions.

Monitor paid media performance and coordinate with digital agencies.

Budgeting & Investor Reporting

Manage the annual marketing budget.

Prepare and present monthly brand performance reports to leadership and investors.

Launch & Campaign Calendar Management

Build and manage the annual campaign and product launch calendar (FY 2025–26).

Ensure smooth and timely execution of all marketing initiatives.