Regional Sales Manager - FMCG Sales - Beverage

Role Summary:

Drive regional revenue growth, sales strategy, distribution expansion and market penetration for the company across the assigned region.

Key Responsibilities:

• Deliver regional sales, volume and market-share targets, with annual revenue responsibility of ₹50 - 70 crore.
• Lead and manage 5 - 7 Area Sales Managers (ASMs) and a field sales team of approximately 20 - 30 people.
• Strengthen distribution reach, outlet coverage, product availability and in-market execution.
• Manage distributor relationships and drive primary and secondary sales across channels.
• Track sales KPIs, market trends and competitor activity; identify opportunities for growth.
• Execute trade marketing and promotional plans to improve visibility and market penetration.
• Build team capability, review performance and ensure achievement of regional business objectives.

Candidate Requirements:

• 3+ years of relevant sales experience in the FMCG industry.
• MBA from a Tier 1 or Tier 2 campus.
• Strong experience in sales and distribution, channel management and regional sales planning.
• Demonstrated ability to lead teams, manage revenue targets and drive business growth.
• Strong analytical, communication, negotiation and stakeholder-management skills.