Marketing Manager - Brand, Community & Growth

CoKarma Coworking Space

Position: Marketing Manager - Brand, Community & Growth

Location: Hyderabad

Working Hours: Monday to Saturday, 9:00 AM - 6:00 PM

About CoKarma

CoKarma is a fast-growing coworking and startup community ecosystem based in Hyderabad. With 13+ locations across the city, we are building more than just workspaces - we are creating communities where startups, founders, creators, and businesses connect, collaborate, and grow.

At CoKarma, marketing is not limited to posting content. We believe in storytelling, community building, founder engagement, events, brand partnerships, and creating experiences that people genuinely want to be a part of.

Role Overview

We are looking for a highly creative, execution-driven, and strategic Marketing Manager to lead

CoKarmas brand growth across digital, offline, and community channels.

This role requires someone who can think strategically while also being hands-on with execution - from building content strategies and managing social media campaigns to executing startup events,

• partnerships, collaborations, and community-led growth initiatives.
• The ideal candidate understands startup culture, internet trends, community psychology, brand
• positioning, and growth marketing.

Key Responsibilities

Brand & Marketing Strategy

• • Develop and execute CoKarmas overall marketing and brand strategy.
• • Position CoKarma uniquely within the coworking and startup ecosystem.
• • Build strong brand recall through storytelling, founder-led content, and community initiatives.
• • Ensure consistent branding across all locations, events, and digital platforms.
• • Identify growth opportunities, collaborations, and strategic partnerships.

Social Media & Content

• • Lead content strategy across Instagram, LinkedIn, YouTube, and other relevant platforms.
• • Create high-performing content including reels, founder stories, event coverage, and community-
• led campaigns.
• • Work closely with designers, editors, freelancers, and agencies.
• • Stay updated with social media trends, platform algorithms, and audience behavior.
• • Plan and manage content calendars and campaign launches.
• • Analyze engagement, reach, lead generation, and conversion metrics regularly.

Community & Events

• • Conceptualize and execute startup meetups, networking events, workshops, and community
• initiatives.
• • Drive online and offline community engagement.
• • Build relationships with founders, startups, creators, investors, and ecosystem partners.
• • Handle end-to-end event coordination including promotions, logistics, collaborations, and post-
• event engagement.
• • Be actively involved during on-ground events and community activities.
• • Post-event marketing: photo/video content, thank-you posts, and follow-ups.

Growth & Lead Generation

• • Develop campaigns focused on increasing occupancy, inquiries, walk-ins, and brand awareness.
• • Identify new channels for organic growth and customer acquisition.
• • Track performance metrics and optimize campaigns based on insights.
• • Build marketing funnels that convert engagement into leads.

Community & Brand Building

• • Be the face of CoKarmas community online and offline.
• • Engage with members, partners, and event attendees to build long-term relationships.
• • Bring fresh ideas to grow the CoKarma brand and community presence.

Skills & Qualifications

• • 1-3 years of experience in a related field.
• • Strong understanding of branding, community building, and growth marketing.
• • Experience in social media strategy, content creation, and campaign management.
• • Good understanding of Instagram, LinkedIn, and short-form content trends.
• • Graphic design, video editing, and storytelling skills are a plus.
• • Excellent written and verbal communication skills.
• • Ability to manage multiple projects in a fast-paced startup environment.
• • Strong ownership mindset and problem-solving ability.
• • Comfortable being involved in shoots, reels, and on-ground activities.
• • Bachelors degree in Marketing, Communications, Media Studies, or related field.

Perks & Benefits

• • Work directly with founders and leadership.
• • Competitive salary.
• • Opportunity to shape a fast-growing startup ecosystem brand.
• • Exposure to startup founders, creators, investors, and communities.
• • Networking opportunities through events, industry meetups, and collaborations.
• • Generous leave policy.
• • Opportunities for career growth and professional development.