Head - Growth - Wellness Platform/Consumer Tech

Our client is a fast-growing, venture-backed omnichannel spiritual wellness platform, focused on helping individuals connect with expert spiritual guides via online live group, personal workshops and offline experiences to find hope and happiness. The company operates across digital and offline experiences, combining technology, content, and community to create a differentiated consumer journey.

With strong early traction, improving unit economics, and an ambitious scale-up journey ahead, the business is looking for a senior marketing leader who can build a sharp, efficient, and performance-led growth engine.

The Role:

We are looking for a Head of Growth to lead the company's end-to-end growth charter across customer acquisition, paid marketing, analytics, and channel strategy.

This role requires a leader who can drive growth with a strong foundation in Google and Meta, which will serve as the primary acquisition channels. The focus will be on building a scalable and efficient growth engine, improving CAC, conversion quality, and overall marketing ROI, while ensuring tight alignment with business outcomes.

The role will also oversee organic growth and brand initiatives as supporting levers, while maintaining a strong emphasis on performance-driven execution and measurable impact.

Key Responsibilities:

• Own and drive the end-to-end growth strategy across acquisition, digital channels, paid media, and performance optimization.
• Lead growth across Google and Meta, including campaign strategy, budget allocation, experimentation, and scaling.
• Drive customer acquisition at scale while improving CAC efficiency, conversion rates, and customer quality.
• Build a strong analytics and attribution framework, with deep visibility into funnel performance, cohort behavior, retention trends, and LTV/CAC dynamics.
• Partner closely with the founder to align growth strategy with topline and profitability goals.
• Drive structured experimentation across creatives, audiences, landing journeys, and channel mix to improve performance outcomes.
• Oversee organic social media and content as supporting channels to drive engagement and demand generation.
• Work closely with product and tech teams to improve conversion flows, onboarding journeys, and retention levers.
• Build reporting systems and dashboards to enable fast, data-driven decision-making.
• Identify and test new growth channels and levers while maintaining strong ROI discipline.

Ideal Candidate Profile:

• 7-12 years of experience across growth, performance marketing, and digital acquisition roles.
• Strong exposure to consumer-tech, D2C, marketplace, or app-first businesses.
• Deep expertise in Google and Meta is critical, with a strong understanding of how to scale campaigns efficiently.
• Proven track record of driving customer acquisition, improving CAC, and scaling performance-led revenue growth.
• Strong understanding of analytics, attribution models, funnel optimization, and retention metrics.
• Ability to operate with both strategic ownership and hands-on execution mindset.
• Experience working closely with product and tech teams to drive conversion and retention improvements.
• Exposure to organic growth, content, and brand-building, while being strongest in performance-driven environments.
• Strong business acumen with the ability to connect growth levers directly to revenue outcomes.