Sales Director - B2B Lead Generation - SaaS

Roles & Responsibilities:

Key Responsibilities:

• Own and manage the full sales cycle: prospecting, discovery, proposal, negotiation, and closing.
• Identify, target, and engage ideal B2B customers (SaaS, IT, Services, etc.).
• Develop and execute outbound sales strategies (email, LinkedIn, cold calling).
• Qualify inbound and outbound leads to ensure good client fit.
• Present customized lead generation solutions to meet client goals.
• Collaborate with the delivery and operations teams to ensure a smooth handoff and onboarding.
• Track sales pipeline using CRM (e.g., HubSpot, Salesforce).
• Meet and exceed monthly and quarterly revenue targets.
• Stay up-to-date with industry trends and competitors.

Ideal Candidate:

• Senior B2B Sales Hunter Profile driving new business for a B2B Lead Generation / Demand Generation agency, selling Demand Gen / Marketing Services / IT Services / SaaS to mid-market and enterprise clients.
• Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling demand generation / lead generation / marketing services / IT services / SaaS.
• Must have owned the full sales cycle end to end (prospecting, discovery, proposal, negotiation, closing) with a hunter mentality and strong closing ability.
• Experience selling to global (US, UK, MENA).
• Must come from a B2B lead generation / demand generation / content syndication / ABM / appointment-setting agency, or a B2B marketing services / IT services / SaaS / B2B tech company.
• Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals.
• Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification.
• Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo).
• Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume.
• Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota.
• Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders.
• Must show stable tenure of 2+ years per organisation with no significant gaps.