PPC Executive

We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Qualifications

• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

• Proven experience in managing PPC campaigns.
• Experience in data analysis and reporting.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments.
• Up to date with the latest trends and best practices in PPC
• Strong analytical skills

• Do the business analysis for our clients & understand how their business model.
• Manage the setup, adjustments, monitoring and reporting for META advertising campaigns.
• Strong experience in Lead Generation campaigns. (Must Have)
• To manage Facebook/Instagram ads campaigns for international clients & Indian clients, both.
• Manage campaign types with different focuses like conversion, website clicks, website traffic, remarketing, engagement etc.
• Submit the weekly & monthly reports to clients.
• Prepare daily working sheet & submit to the manager.
• Do daily optimization & maintenance of all Facebook/Instagram ads accounts.
• If given an opportunity, work on other PPC platforms also like Google AdWords, Bing or amazon.
• Proficiency in Google Ads and Meta Ads platforms. (MUST REQUIRED)
• Strong knowledge of GA4, GTM, Data Studio, and Google Merchant Center.
• Excellent copywriting skills with a keen eye for detail.
• Familiarity with D2C brands and their unique marketing challenges.
• Demonstrated ability to think strategically and drive results in a fast-paced environment.