GoFix - Director - Marketing

Role Overview:

The Director - Marketing will lead the development and execution of comprehensive marketing strategies to drive brand awareness, generate leads, and support revenue growth for Congruence Holdings. This role collaborates closely with sales, product development, and executive leadership to align marketing initiatives with overall business objectives. The Director will be responsible for overseeing all aspects of marketing, from strategic planning and budgeting to campaign execution and performance analysis, ultimately contributing to the company's market position and success. This position is based in Chennai.

Key Responsibilities:

• Develop and implement a comprehensive 360-degree marketing strategy aligned with Congruence Holdings' business goals to increase brand visibility and market share.
• Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, content marketing, and events, to generate qualified leads for the sales team.
• Oversee all marketing communications, ensuring consistent messaging and branding across all platforms to strengthen brand identity and recognition.
• Manage the marketing budget effectively, allocating resources strategically to maximize ROI and achieve key performance indicators (KPIs).
• Conduct market research and competitive analysis to identify opportunities and trends, informing marketing strategies and product development efforts.
• Analyze marketing campaign performance, providing regular reports and insights to optimize strategies and improve effectiveness.
• Build and manage a high-performing marketing team, providing coaching, mentoring, and development opportunities to foster a culture of excellence and innovation.
• Collaborate with sales and product teams to develop compelling marketing materials and sales tools that support the sales process and drive revenue growth.
• Plan and execute media buying and media planning strategies to optimize reach and impact.

Required Skillset:

• Demonstrated ability to develop and execute successful B2B marketing strategies that drive lead generation and revenue growth.
• Proven expertise in digital marketing, including SEO/SEM, social media marketing, email marketing, and content marketing.
• Strong understanding of marketing analytics and the ability to use data to inform decision-making and optimize campaign performance.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex ideas to diverse audiences.
• Experience in leading and managing a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Deep understanding of product marketing principles and the ability to develop compelling product positioning and messaging.
• Strong media planning and buying skills, with a proven track record of optimizing media spend for maximum impact.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 15-20 years of progressive experience in marketing roles, with a focus on B2B marketing and technology solutions.
• Adaptable to an on-site work environment in Chennai.