Finance Controller - CFO Track - FMCG/D2C - CA

Job Title: Finance Controller (FC)
Company: FMCG D2C Brand (~25 Cr revenue, Shark Tankfunded, high-growth trajectory)
Location: Gurgaon
Reports to: Founder / CEO
Team: Individual contributor initially, building out a team as the function scales
About the Company:
We are a fast-growing FMCG D2C brand with strong product-market fit, celebrity-backed funding (Shark Tank), and an ambitious growth roadmap. As we scale toward our next round of funding, we're building out our core leadership team - starting with finance.
The Opportunity:
This is a rare opportunity for a young, ambitious CA to build an entire finance and controllership function from scratch - not inherit one. You'll move from execution to ownership fast, working directly with the founders and playing a hands-on role in shaping the company's valuation story ahead of its next funding round.
Key Responsibilities:

1. Finance Function Set-Up:
- Build the finance and controllership function from the ground up - systems, processes, controls, and reporting frameworks.
- Set up MIS, budgeting, and forecasting frameworks suited to a fast-scaling D2C business.
- Implement financial controls and SOPs across procurement, inventory, sales, and D2C/marketplace operations.
2. Financial Planning & Analysis:
- Own P&L, cash flow, and working capital management across online and offline channels.
- Build unit economics models (CAC, LTV, contribution margin) by SKU, channel, and platform.
- Support founders with data and analysis on pricing, margin, and channel profitability decisions.
3. Compliance & Governance:
- Ensure statutory compliance - GST, TDS, ROC filings, and other regulatory requirements.
- Set up audit-ready books and processes in anticipation of due diligence for future funding rounds.
- Manage relationships with auditors, tax consultants, and banking partners.
4. Fundraise & Investor Readiness:
- Prepare financial models and investor MIS to support fundraising.
- Support due diligence processes during future funding rounds.
- Build a finance function credible enough to withstand institutional investor scrutiny.
5. Business Partnering:
- Act as a hands-on finance partner to the founding team, not just a back-office function.
- Provide data-backed recommendations on inventory planning, channel mix, and growth investments.
- Track and report key business metrics (D2C, marketplace, offline retail) to leadership.
What We're Looking For:
- Qualified CA with 3-6 years of post-qualification experience.
- Prior exposure to E-commerce, D2C, Retail, or FMCG - Big 4 audit background with relevant client exposure also considered.
- Strong grip on financial reporting, compliance, and working capital fundamentals; willingness to build unit economics and MIS from scratch.
- High energy, entrepreneurial mindset - comfortable with ambiguity and building a function with minimal handholding.
- Strong communication skills to work directly with founders and external stakeholders (investors, auditors, banks).
- Prior startup or high-growth company exposure is a strong plus, though not mandatory.
Why Join Us:
- Rare opportunity to build and own the finance function of a brand with proven product acceptability and marquee investor backing.
- Direct, high-visibility role working with founders - fast track to a CFO-level position as the company scales.
- Significant upside as the company grows toward its next valuation milestone.
- Steep learning curve with real ownership, not a siloed reporting role.