Manager - Performance Marketing - USA Market - D2C Business - FMCG

We are looking for a highly driven Performance Marketing Manager to lead growth for our USA D2C business. The role will focus on managing paid campaigns, driving invoice-linked sales, optimizing customer acquisition, and scaling business revenue up to INR 200 crore from the US market through performance marketing channels.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, display, remarketing, and other paid channels.
- Drive customer acquisition, website conversions, repeat purchases, and revenue growth for the USA D2C business.
- Own marketing budgets and ensure strong returns through ROAS, CAC, conversion rate, and revenue optimization.
- Manage full-funnel growth strategy including traffic generation, landing page input, retargeting, and campaign scale-up.
- Track business and campaign performance through KPIs such as CAC, ROAS, AOV, CLV, cart abandonment, and conversion rate.
- Drive invoice sales / billed revenue growth by aligning marketing efforts with actual order realization and revenue generation.
- Analyze campaign data, customer behavior, and funnel leaks to improve performance and profitability.
- Conduct A/B testing for creatives, audiences, ad copies, offers, and landing pages to improve conversion and ROI.
- Prepare daily, weekly, and monthly performance reports for management with actionable insights and growth plans.
- Coordinate with creative, content, tech, analytics, and operations teams to ensure smooth campaign execution and business alignment.
- Identify new growth channels, audience segments, and scaling opportunities in the USA market.
Required Candidate Profile

- 5-10 years of experience in performance marketing, growth marketing, or digital acquisition roles.
- Strong hands-on experience in D2C, e-commerce, or consumer internet businesses.
- Proven track record of scaling digital campaigns and delivering measurable business growth.
- Expertise in Google Ads, Meta Ads Manager, Google Analytics, GA4, and other performance tools.
- Good understanding of revenue metrics, acquisition funnels, attribution, and online consumer behavior.
- Strong analytical and problem-solving skills with data-driven decision-making ability.
- Experience handling the USA market will be preferred.
- Ability to work in a fast-paced, target-driven environment with strong ownership.
Preferred Skills:
- Performance Marketing
- Growth Marketing
- D2C Marketing
- Google Ads
- Meta Ads
- Paid Media
- Customer Acquisition
- ROAS
- CAC
- Conversion Rate Optimization
- E-commerce Marketing
- Revenue Growth
- Funnel Optimization
- Retargeting
- Google Analytics / GA4
Compensation:
- Salary: Best in industry
- Incentives: Performance-linked
Education PG: MBA/PGDM in Marketing
Location- Delhi (Chittaranjan park)