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Job Description
Key ResponsibilitiesContent Creation
?Write high-quality content including blogs, landing pages, case studies, email campaigns, and website copy
?Develop long-form assets such as whitepapers, guides, playbooks, and thought leadership articles
?Translate complex business, product, or industry topics into clear, compelling narratives
Demand Gen & Sales Enablement
?Create content aligned to funnel stages (TOFU, MOFU, BOFU)
?Support lead generation campaigns with gated content and nurture emails
?Write sales enablement assets such as one-pagers, pitch decks, and FAQs
SEO & Optimization
?Write SEO-optimized content based on keyword research and search intent
?Optimize existing content for performance, clarity, and conversion
?Collaborate with marketing and SEO teams to improve organic visibility
Brand Voice & Messaging
?Maintain Kollectas brand voice across all written assets
?Ensure consistency in tone, messaging, and positioning
?Adapt content style for different formats and audiences (buyers, partners, internal teams)
Collaboration & Process
?Work closely with marketing managers, designers, and subject-matter experts
?Incorporate feedback and revisions quickly and thoughtfully
?Meet deadlines and manage multiple content requests without losing quality
KPIs Youll Be Measured On
?Content output and on-time delivery
?Engagement metrics (time on page, scroll depth, CTR)
?Organic traffic growth and keyword rankings
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?Content contribution to lead generation and pipeline
?Sales adoption of content assets
Required Qualifications
?4+ years of experience in B2B content writing (services, SaaS, or enterprise preferred)
?Strong writing, editing, and storytelling skills
?Ability to write for different formats, audiences, and funnel stages
?Basic understanding of SEO and content optimization
?Experience collaborating with cross-functional teams
Preferred (Nice to Have)
?Experience writing for B2B services, fintech, SaaS, or enterprise audiences
?Familiarity with content management systems (WordPress or similar)
?Experience with AI writing tools for research or first drafts (human judgment still required)
?Ability to interpret briefs and turn them into compelling narratives
Skills
AiIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
19 Jul 26, 02:25 PM IST
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