Senior Content Writer- B2B

Key ResponsibilitiesContent Creation

• ?Write high-quality content including blogs, landing pages, case studies, email campaigns, and website copy
• ?Develop long-form assets such as whitepapers, guides, playbooks, and thought leadership articles
• ?Translate complex business, product, or industry topics into clear, compelling narratives

Demand Gen & Sales Enablement

• ?Create content aligned to funnel stages (TOFU, MOFU, BOFU)
• ?Support lead generation campaigns with gated content and nurture emails
• ?Write sales enablement assets such as one-pagers, pitch decks, and FAQs

SEO & Optimization

• ?Write SEO-optimized content based on keyword research and search intent
• ?Optimize existing content for performance, clarity, and conversion
• ?Collaborate with marketing and SEO teams to improve organic visibility

Brand Voice & Messaging

• ?Maintain Kollectas brand voice across all written assets
• ?Ensure consistency in tone, messaging, and positioning
• ?Adapt content style for different formats and audiences (buyers, partners, internal teams)

Collaboration & Process

• ?Work closely with marketing managers, designers, and subject-matter experts
• ?Incorporate feedback and revisions quickly and thoughtfully
• ?Meet deadlines and manage multiple content requests without losing quality

KPIs Youll Be Measured On

• ?Content output and on-time delivery
• ?Engagement metrics (time on page, scroll depth, CTR)
• ?Organic traffic growth and keyword rankings
• ?Content contribution to lead generation and pipeline
• ?Sales adoption of content assets

Required Qualifications

• ?4+ years of experience in B2B content writing (services, SaaS, or enterprise preferred)
• ?Strong writing, editing, and storytelling skills
• ?Ability to write for different formats, audiences, and funnel stages
• ?Basic understanding of SEO and content optimization
• ?Experience collaborating with cross-functional teams

Preferred (Nice to Have)

• ?Experience writing for B2B services, fintech, SaaS, or enterprise audiences
• ?Familiarity with content management systems (WordPress or similar)
• ?Experience with AI writing tools for research or first drafts (human judgment still required)
• ?Ability to interpret briefs and turn them into compelling narratives