Performance Marketing Manager - D2C

Role & responsibilities

Paid Growth Ownership

• Own paid acquisition across Meta, Google Ads, YouTube, and other scalable channels
• Take accountability for revenue, CAC, ROAS, and spend efficiency
• Translate business goals into clear paid media strategies and execution plans

Team Leadership

• Manage and mentor a team of Meta and Google media buyers
• Define KPIs, benchmarks, and daily execution rhythms
• Review ad accounts, campaigns, and performance reports
• Identify skill gaps and upskill team members on advanced media buying

Media Strategy & Scaling

• Plan monthly and quarterly media budgets with forecasting
• Decide when to scale, pause, or stop spends based on performance signals
• Drive structured scaling frameworks (creative scaling, audience expansion)

Performance Analytics & Optimization

• Analyze CTR, CVR, CPA, ROAS, LTV, and contribution margins
• Lead A/B testing across creatives, audiences, offers, and landing pages
• Ensure accurate conversion tracking and attribution (GA4, GTM, pixels)
• Convert data into actionable insights

Creative & Funnel Collaboration

• Work closely with creative, content, and funnel teams
• Align ads with landing pages, PDPs, offers, and CRM flows

Reporting & Stakeholder Communication

• Present weekly and monthly performance reports to leadership
• Clearly communicate whats working, whats not, and next steps

Preferred candidate profile

• 6+ years of experience in performance marketing for D2C brands
• Proven track record of scaling Meta & Google Ads with positive unit economics
• Strong understanding of CAC, LTV, ROAS, contribution margin, funnel math
• Experience managing and leading media buying teams
• Hands-on experience with GA4, GTM, attribution, UTMs, pixels
• Strong analytical skills; comfortable with Excel / Google Sheets

Nice to Have

• Experience scaling 10 Cr+ annual paid revenue
• Exposure to YouTube, PMax, Pinterest, Native Ads, Affiliates
• Experience in Health, Wellness, Beauty, or Nutraceuticals