Retention Marketer -D2C

JobTitle: D2C Retention Marketer - Openings 1

Role Overview

Were looking for a D2C Retention Marketer who understands that growth doesnt end at the first order. Your core responsibility will be to increase repeat purchase rate, LTV, and customer engagement using lifecycle marketing channels like WhatsApp, Email, SMS, and CRM automation. This is a hands-on role where you'll be building flows, launching campaigns, analyzing cohorts, and continuously improving retention metrics.

Key Responsibilities

Lifecycle & Retention Marketing

• Own and scale customer retention & repeat purchase programs
• Design and execute end-to-end lifecycle journeys across:
• WhatsApp
• Email
• SMS
• Improve key metrics:
• Repeat purchase rate
• Customer LT
• Revenue from retention channels WhatsApp Marketing (Core Focus) Build and manage WhatsApp automation flows:
• Welcome series
• Abandoned browse/cart/checkout
• Post-purchase journeys
• Reorder & replenishment nudges
• Run broadcast campaigns with proper segmentation
• Optimize copy, timing, frequency & CTA for higher conversions CRM, Data & Cohort Analysis
• Work closely with CRM data to:
• Segment users based on behavior, purchase frequency & lifecycle stage
• Perform cohort analysis to identify drop-offs and opportunities Track and report:
• Repeat rate
• Engagement metrics
• Campaign-level revenue contribution Tools & Automation
• Set up and manage workflows using tools like:
• Klaviyo (Email & SMS)
• WhatsApp chatbots & automation tools
• CleverTap / WebEngage
• AI chatbots (e.g. Verifast)
• CRM platforms
• Ensure automation flows are clean, scalable, and conversion-oriented

Skills & Capabilities

• Strong understanding of D2C customer lifecycle
• Hands-on experience with:
• WhatsApp Marketing & Automation
• Email & SMS marketing
• CRM segmentation & workflows
• Ability to think in funnels, cohorts, and retention loops
• Comfortable with data not just creatives
• Knows how to balance frequency vs fatigue

Tools You Should Have Worked With

• Klaviyo
• WhatsApp automation / chatbot tools
• CleverTap / WebEngage
• AI chatbots like Verifast
• CRM platforms (any major D2C stack)

Experience & Compensation

Experience: 1+ year in D2C retention / lifecycle marketing

Salary: 4 5 LPA (based on experience & skill depth)

Who Will Thrive in This Role

• Youve worked with a D2C brand, not just agencies
• You care about repeat orders more than vanity metrics
• You enjoy building systems, not just one-off campaigns
• You can execute fast and iterate faster