Market Development Manager

As an individual contributor, take direction to execute the regional marketing plan for the assigned specialty in alignment with the divisions mission, vision and purpose, and overall company priorities. Consistently collaborate with key stakeholders to execute the assigned specialty vision and strategy in alignment to meet the needs for each region, while incorporating feedback from the field and customers.

Responsibilities

• Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
• Support accelerating market adoption for the assigned specialty.
• Provides product & market support.
• Responsible for being the regional product champion/expert.
• Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty.
• Support conversions with key customers for the assigned specialty.
• Answers sales & customer questions for the assigned specialty.
• Support product launch, campaign planning & execution.
• Provide consistent program-related field communications.
• Present launch content to sales & support internal sales meetings.
• Collaborate on sales tools and messaging needs.
• Create market updates to send to the field.
• Responsible for customization of large accounts.
• Responsible for actively engaging CRM as a key tool for communication & sharing customer & market insights back into the organization.
• Initiate focus campaigns in cooperation with sales.
• Identify and develop relationships with SMEs to advance for the assigned specialty.
• Support for ordering congress materials / samples - regional or specialty shows.
• Responsible for delivery of marketing materials for reimbursement due to updates or change in information.
• Support sales training & develops marketing tools and materials
• Meet deadlines and complete administrative duties such as expense reports, training, reporting, policy acknowledgments, etc. in a timely manner.
• Conduct Cook business with integrity and in compliance with applicable standards and Cook policies.
• Within the scope of responsibility, ensure all quality, regulatory, compliance, and product-specific requirements are met.

• 5-7 years of relevant experience in sales, marketing and/or product management.
• College degree in related field and/or equivalent relevant experience.
• Extensive sales, marketing and/or product management experience.
• Demonstrated deep knowledge and experience with relevant products and market.

• Demonstrate strong strategic business skills.
• Demonstrate strong leadership skills.
• Prior experience leading organizational change.
• Model the company standards that others are expected to follow and demonstrate positive and constructive behaviors that drives achievement.