Brand Head - Luxury Products - FMCG

The Brand Head is a unique leadership role that combines brand, product, and business responsibilities. This person acts as the brand guardian, category builder, product developer, and P&L owner for the brand in India.

This leader manages a team of 4 and works with a wide range of stakeholders - including suppliers, the regional office, manufacturing unit, partners, designers, and all sales channels from general trade to D2C.

Responsibilities :

1. Brand Leadership & Strategy :

• Own the brand vision, personality, and positioning for the product in India.

- Act as the custodian of brand language, tone, and visual identity across all touchpoints.

• Partner with the Communications team to brief and approve ATL and digital campaigns, ensuring strong resonance with Gen Z and young millennial consumers.

2. Product Development & Design Direction :

• Lead end-to-end product development.

- Define category design direction and create product briefs in collaboration with Indian and Singaporean designers.

• Manage the development pipeline with suppliers, the factory, and third-party partners while balancing global standards with India-specific needs, price points, and margins.

3. Category Management & P&L Ownership :

• Take full P&L responsibility for revenue, margins, and profitability.

- Set pricing architecture, plan consumer promotions, trade offers, and seasonal campaigns.

• Build the annual brand plan, including budgets, product launches, and commercial priorities.

4. Brand Communications & Content :

• Work closely with the Communications team on ATL, digital, influencer, and social media campaigns.

• Own all BTL assets, in-store creatives, catalogues, POSM, pop-ups, and D2C brand experience to ensure consistency across online and offline channels.

5. Channel Strategy & Business Development :

• Drive brand and product strategy across all channels - General Trade, Modern Trade, E-commerce, D2C, and department stores.

• Identify new opportunities, track competition, and translate market insights into action to grow market share.

• Experience & Qualifications :
• 1. 10 to 15 years of experience in brand management, category management, or product marketing, preferably in FMCG, fashion, lifestyle, or consumer durables.
• 2. Proven track record of owning a full category P&L with complete accountability for revenue, margins, and profitability.
• 3. Hands-on experience in end-to-end product development - collaborating with designers, suppliers, and factories to take products from concept to shelf.
• 4. Strong understanding of the Indian retail landscape across General Trade (GT), Modern Trade (MT), E-commerce, and D2C channels.
• 5. Experience working with regional or global brand teams is a strong advantage.