Vice President - Public Relations

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Role Overview:
The Vice President - Public Relations will be a senior leadership role within a leading, independent and fast-growing integrated communications consultancy. The role is responsible for strengthening the PR practice across marquee clients, high-impact mandates, and strategic growth initiatives. This position demands strong counsel-led thinking, deep client trust, and the ability to build scalable teams in a dynamic agency environment.
Key Responsibilities:
Client Leadership & Strategic Counsel:
- Act as the senior-most strategic advisor for marquee and complex client mandates.
- Lead integrated communication strategies covering corporate reputation, brand PR, leadership positioning, crisis communications, and stakeholder engagement.
- Build strong relationships with CXOs, senior leadership, and decision-makers across client organizations.
- Oversee crisis management situations and provide calm, strategic counsel during high-risk scenarios.
Business Growth & New Business:
- Drive new business acquisition through pitches, proposals, and strategic presentations.
- Identify opportunities for account expansion, cross-selling, and upselling across existing clients.
- Partner with the leadership team to shape the agencys PR offerings and go-to-market strategy.
- Contribute to revenue targets, forecasting, and profitability of the PR vertical.
Team Leadership & Capability Building:
- Lead, mentor, and develop senior account leaders (Directors, Associate VPs, Group Heads).
- Build high-performing teams with strong strategic thinking, execution excellence, and client orientation.

- Create a culture of learning, accountability, and collaboration.
- Play an active role in hiring, succession planning, and leadership development.
Media & Stakeholder Relationships:
- Maintain strong relationships with senior journalists, editors, and influencers across business, mainstream, and sector-specific media.
- Provide guidance on media strategy, narratives, and message frameworks.
- Stay updated on media trends, newsroom dynamics, and evolving storytelling formats.
Integrated Communications & Innovation:
- Work closely with digital, social, content, influencer, research, and analytics teams to deliver integrated reputation and communication solutions.
- Champion counsel-led, insight-driven storytelling aligned with client business objectives.
- Encourage innovation in narrative building, media engagement models, and measurement frameworks.
- Support the evolution of modern PR offerings including reputation intelligence, leadership positioning, and purpose-led communications.

Key Skills & Competencies:

- Strong strategic thinking and business acumen

- Exceptional client management and stakeholder influence skills
- Proven leadership and people management capability
- Deep understanding of media landscape and reputation management
- Crisis communication expertise
- Strong presentation, storytelling, and writing skills
- Ability to manage multiple priorities in a fast-paced agency environment
Preferred Background:
- Extensive experience in a reputed PR or integrated communications consultancy (agency background mandatory).
- Proven experience working with large Indian and global brands, promoters, and senior leadership teams.
- Strong exposure to corporate reputation, policy/regulatory communication, brand trust, and crisis management.
- Experience working in a high-growth, entrepreneurial agency environment is highly preferred.
What Success Looks Like in This Role:
- Acts as a trusted strategic partner to clients and internal leadership.
- Drives sustainable growth across key accounts and new business wins.
- Builds future-ready leadership teams with strong retention and engagement.
- Elevates the agencys positioning as a thought leader in strategic communications and reputation management.

Compensation:
- Competitive and aligned with industry standards
- Performance-linked incentives and leadership benefits