Zonal Business Excellence Manager (Sales Planning/Sales Effectiveness)

Position: Zonal Business Excellence Manager (Sales Planning/Sales Effectiveness)

Location: Hyderabad / Vijayawada / Bengaluru

Role Purpose

This role is the primary commercial support to the Area Business Manager (ABM) and acts as the Areas sales planning, forecasting, GTN, and performance aggregation engine. It enables the ABM by ensuring the Area has high‑quality, consolidated, and decision‑ready commercial intelligence.

It works closely with Zonal Business Managers to pull accurate bottom‑up inputs and ensure planning discipline, which are then synthesized into area-level insights that support ABM-led decisions.

Core Accountabilities

• Area‑Level Sales Planning & Consolidation (Primary Responsibility)
• Lead the consolidation of all zonal sales plans into a unified, coherent area-level sales plan.
• Ensure alignment of plans with CU strategy, area priorities, and national guardrails.
• Provide the ABM with decision-ready area planning summaries including risks, opportunities, and prioritization options.
• Area‑Level Forecasting & Performance Outlook (Primary Responsibility)
• Integrate zonal forecasts to produce a single area-level forecast, highlighting risks and trends.
• Ensure zones adhere to forecasting discipline, timelines, and data quality.
• Prepare and present area-level forecast outlooks that enable ABM to take timely decisions.
• Highlight cross-zonal vulnerabilities (e.g. stock issues, slow movers, weather patterns) and prepare area-wide mitigation recommendations.
• Area‑Level GTN Governance & Decision Enablement (Primary Responsibility)
• Aggregate all zonal GTN inputs (schemes, discounts, rebates, price-offs) into an area-level GTN view.
• Track GTN utilization at Zonal and Area level.
• Provide ABM with decision-ready GTN insights, including value leakage, utilization efficiency, and execution risks.
• Support ABM in area-led GTN trade-offs (e.g., inter-zone reallocation, scheme emphasis, focus Brand X SKU GTN needs).
• Ensure GTN discussions move from zonal asks to area-level prioritization.
• Zonal Planning & Execution Discipline (Secondary Responsibility — Input Management)
• Work with ZBMs to ensure high-quality bottom‑up planning inputs, accurate forecasts and adherence to guardrails.
• Ensure planning, forecasting, and GTN processes are uniformly followed across zones.
• Identify zonal inconsistencies and bring them forward as area-level topics for ABM review.
• Strengthen territory planning quality through coaching and structured cadences with ZBMs and TBMs.
• Area‑Level Performance Management & Cross‑Zonal Insights
• Prepare area-level performance review packs for ABM, integrating all zonal data into a single narrative.
• Distill zone‑wise performance into cross-zonal themes, structural challenges, and portfolio insights.
• Present area-wide drivers of performance, gaps, and recommended interventions to ABM.
• Ensure review cycles enable accountability, clarity, and timely decision-making.
• Commercial Analytics & Decision Support For ABM
• Generate decision-ready analytics, including:
• Zonal productivity and coverage patterns
• Portfolio mix shifts at area level
• GTN effectiveness and return
• Provide ABM with clear options, not just data.
• Process Discipline & Capability Building
• Enforce standard Sales Planning & Business Excellence processes across all zones in planning, forecasting, GTN, and performance management.
• Coach ZBMs/TBMs on forecasting, planning rigour, and data discipline.
• Build a culture of consistency, accountability, and evidence‑based decision-making across the area.

• Operates with a service mindset toward the ABM, enabling area decisions with high-quality insights and structure.
• Influences through clarity, structure, and data, not through authority.
• Brings calm, disciplined execution to complex, multi-zone challenges.
• Maintains strong working relationships with ZBMs while ensuring the Areas needs are met.
• Bias for closure, action, and follow-through.

• Bachelors degree in business, Agriculture, Engineering, Economics; MBA preferred.
• 8–12 years experience in Sales, Sales Planning, Commercial Excellence, or Business Planning roles in multi-territory sales organizations.
• Strong experience in aggregation, consolidation, and area‑level reporting or planning.
• Hands-on experience in sales planning, forecasting, GTN, and commercial governance.
• High analytical capability; ability to turn complex zonal data into simplified, decision-ready area narratives.
• Prior experience in Agri-inputs, Crop Protection, Seeds, FMCG, or similar complex GTM environments preferred.