Manager, Product Marketing - US Healthcare

About CoverSelf:

CoverSelf empowers payers and providers with a truly NEXT-GEN cloud-native, holistic & customizable platform preventing and adapting to the ever-evolving claims & payment inaccuracies. Reduce complexity and administrative costs with a unified healthcare dedicated platform. We are backed by top VCs.

We foster an environment of employee empowerment whereby each team member is given the freedom to demonstrate excellence through their skills, character, and background. Our team members are motivated individuals who help each other do remarkable things every day. '

About the role:

CoverSelf is growing at an exponential rate, operating across two (2) markets within the US healthcare ecosystem: (1) Providers, (2) Payers. We offer solutions for all these markets where we constantly strive to build category leadership.

In this role, you will be responsible for end-to-end marketing and business generation for the Revenue Cycle Management (RCM) and Payment Integrity (PI) market within the Provider & Payer market and collaborate with the Marketing leadership team and cross-functional leaders across Sales, Product, Growth, and Inside Sales to plan and execute Go-To-Market strategies.

You will be responsible for understanding the RCM and PI market landscape, identifying your target audience, and collaborating to create the strategic positioning, targeting plan, and channel mix to meet your category’s pipeline target.

You will be executing RCM and PI product and solution launches and communicating the ‘why,’ ‘what’, and ‘when’ to the marketplace. You will also be responsible for developing RCM and PI market & competitive intelligence, value proposition & sales enablement materials for the category. You will work closely with the Marketing, Product, and Sales functions to build and execute a robust launch and pipeline generation plan. This includes liaising with the broader Marketing leadership team, which includes Content Marketing, PR, Demand Generation, Digital Marketing, and Field marketing.

Responsibilities:

• Collaborate to shape the Go-To-Market strategy for the RCM and PI category and create the strategic blueprint to achieve category leadership and pipeline targets.
  


• Execute product launches and partner to develop core positioning, buyer personas, messaging hierarchy, and pitches for the identified target audience suited to your category.


• Collaborate with Marketing leadership teams and cross-functional heads across Sales, Product, and Marketing functions to align strategies and provide full support in achieving category business goals.


• Deepen our understanding of target category and relevant audiences through competitive and market intelligence.


• Ideate and execute campaigns to generate awareness and interest for your respective solutions in the category


• Identify product needs and emerging trends for the RCM and PI category.
  

Requirements:

• 3-5 years of relevant experience in Healthcare consulting, investment banking, or category marketing at high-growth startups.


• B2B SaaS product marketing or Revenue Cycle Management or Payment Integrity experience is a plus.


• MBA/Bachelors from Tier I college in Business, Marketing, or other related disciplines.


• Strong execution and collaboration skills. Project management experience is a plus.


• Exceptional communication skills (both written and verbal) and hustle.


• Problem-solving approach with proven ability to produce technically accurate, high-quality results with proficiency in using tools such as MS Excel and Powerpoint.


• Experience leading, or working with, a multi-faceted marketing organization.


• Strong business acumen with a growth mindset.
  

Work Location: Bangalore

Work Mode: Work from office

Benefits: Best in the Industry Compensation, Friendly & Flexible Leave Policy, Health Benefits, Certifications & Courses Reimbursements, Chance to be part of rapidly growing startup & the next success story, and many more.

Additional Information:

At CoverSelf, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.