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Job Description
Role Overview:
We are looking for a creative and proactive Social Media & ORM Specialist to manage our brands online presence, engage audiences, and protect brand reputation across digital platforms. The role involves creating & managing engaging content, driving social campaigns, monitoring conversations, and handling customer feedback to ensure a positive brand image.
Key Responsibilities:
Social Media Management
- Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.)- Plan, create, and schedule engaging content (posts, stories, reels, videos, infographics, etc.)
- Run paid social campaigns to drive engagement, leads, and brand awareness.
- Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare performance reports.
- Collaborate with design, content, and marketing teams & Agency to ensure brand consistency.
Online Reputation Management (ORM)
- Monitor online mentions, reviews, and customer conversations across social media, review sites, forums, and blogs.- Respond to customer queries, complaints, and feedback in a timely and professional manner.
- Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot, MouthShut, etc.
- Escalate critical feedback/issues to relevant teams and ensure closure.
- Implement proactive ORM strategies to maintain a positive brand perception.
- Track sentiment analysis and share insights for brand improvement.
Requirements
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- 5-7 years of experience in Social Media Management and/or ORM.
- Strong knowledge of social platforms, tools and ORM dashboards.
- Excellent communication skills with the ability to handle sensitive conversations.
- Creative mindset with an eye for storytelling, trends, and audience engagement.
- Analytical skills to measure performance and optimize campaigns.
- Crisis management experience is a plus.
Nice-to-Have
- Experience in influencer marketing or community management.- Exposure to social listening tools.
- Basic knowledge of SEO, content marketing, or paid media.
Skills
SEM / SEOSocial MediaCampaign ManagementContent MarketingMarketingDigital MarketingMediaPaid MediaMarketingSeoIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Important dates & deadlines?
Application Deadline
01 Dec 25, 05:24 PM IST
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