Performance Marketer

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
6-9 years
Dehradun, Uttarakhand (Uttaranchal)
Digital Marketing/Marketing
work from office
Full Time

Posted: 1 year ago
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Job Description

We are looking for a high-performing, data-driven Performance Marketer who understands how to turn ad budgets into measurable business growth. You should have hands-on experience with Meta Ads, Google Ads, YouTube, and performance analytics, backed by real case studies and proven ROAS (Return on Ad Spend) achievements.

This role demands someone confident in strategy, communication, and client interaction a marketer who not only executes campaigns but owns results from planning to reporting.

Key Responsibilities:
  • Plan, execute, and optimize paid campaigns across Meta, Google, and YouTube.
  • Manage large-scale ad budgets while ensuring strong ROAS and CPL optimization.
  • Build and present data-backed performance reports and client case studies.
  • Conduct A/B testing to improve CTR, conversions, and CPA efficiency.
  • Collaborate with creative teams to align visuals and messaging with campaign strategy.
  • Lead client meetings confidently explain insights, justify spend, and forecast performance.
  • Stay updated on platform algorithms, new ad formats, and targeting innovations.
  • Implement end-to-end conversion tracking, pixel setup, and event measurement.
Requirements:
  • Proven experience managing 67 figure monthly ad spends.
  • Strong analytical skills with a clear understanding of metrics like ROAS, CTR, CPA, and LTV.
  • Prior experience building or showcasing successful case studies.
  • Excellent command over Meta Business Suite, Google Ads, and GA4.
  • Strong presentation and client-handling skills.
  • Confidence in taking strategy calls, performance reviews, and campaign pitches independently.
  • Knowledge of funnel marketing, remarketing strategies, and performance scaling.
Preferred Skills:
  • Knowledge of automation, retargeting, and conversion API integrations.
  • Experience in e-commerce, real estate, education, or hospitality campaigns.
  • Familiarity with creative testing, audience segmentation, and ad psychology.

Skills

Conversion TrackingGoogle AdsOptimizationMarketing

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