Performance Specialist

Dehradun (Work From Office)

2–4 Years

We are looking for a highly skilled Performance Marketing Specialist who can independently plan, execute, optimize, and scale digital advertising campaigns across multiple industries. The ideal candidate should have a proven track record of delivering strong ROAS and ROI while confidently handling client communication and strategy discussions.

• Plan, launch, and manage paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
• Build complete advertising funnels from strategy and audience research to execution, optimization, reporting, and scaling.
• Drive measurable business outcomes with a strong focus on lead generation, sales, ROAS, ROI, and CAC optimization.
• Conduct keyword research, audience segmentation, competitor analysis, and campaign planning.
• Continuously monitor campaign performance and optimize creatives, audiences, bidding strategies, and landing page performance.
• Prepare detailed performance reports with actionable insights and recommendations.
• Work closely with the creative, content, and web development teams to improve campaign effectiveness.
• Attend client meetings, present strategies, explain campaign performance, and confidently address client queries.
• Stay updated with the latest digital marketing trends, platform updates, and advertising best practices.

• 3–6 years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience managing campaigns from scratch to scale with proven results.
• Deep understanding of campaign structures, conversion tracking, pixels, GA4, Google Tag Manager, attribution models, and analytics.
• Strong analytical mindset with the ability to optimize campaigns for maximum ROAS and ROI.
• Excellent communication and presentation skills with confidence in client-facing meetings.
• Ability to work independently and manage multiple client accounts simultaneously.

Candidates with a strong portfolio and experience across multiple industries will be preferred, including:

• D2C (Direct-to-Consumer) Brands
• Real Estate
• Schools & Educational Institutions
• Healthcare
• Hospitality
• Service-Based Businesses

• A strong portfolio showcasing successful campaigns and measurable results.
• Case studies demonstrating growth in leads, revenue, ROAS, and ROI.
• Strategic thinker with excellent problem-solving abilities.
• Data-driven decision maker.
• Ownership mindset with attention to detail.
• Ability to work in a fast-paced agency environment.

• Experience with CRM integrations and marketing automation.
• Knowledge of landing page optimization and A/B testing.
• Experience with e-commerce platforms such as Shopify.
• Certifications in Google Ads, Meta Blueprint, or other relevant platforms.