Credbuddha - Manager - Social Media/Digital Marketing

Role - Digital Marketing - Performance Marketing (Google Ads)

Location - Bengaluru

Job description

We are seeking a professional who possesses a unique blend of business strategy and understanding of Media and Advertising.

• Develop and execute advertising and media strategies that help clients improve growth, reduce and optimize advertising costs, increase speed to market, modernize digital delivery, and evolve toward tech enabled media operating models.
• Looking for complete experience on Google Ads campaigns, Performance Max (PMax), AI Max, campaign diagnostics, policy appeals, conversion/GA4/tagging issues, Merchant Center.
• Analyze advertiser pain points, repeat contacts, case quality defects, campaign performance trends, and escalation patterns to define root causes, resolution playbooks, automation opportunities, and product/process insights.

Qualifications

Must Have Skills/Project Experience/Certifications:

• CredBuddha is looking for an experienced practitioner with 4+ years of experience across media/advertising, Google Ads platform, performance marketing operations, or advertiser support transformation, including hands on exposure to complex Google Ads troubleshooting or advisory work.
• Strong understanding of digital advertising and media ecosystems, including campaign optimization, delivering 200% ROAS, CAC and LTV audiences.
• Advanced hands-on understanding of Google Ads products and advertiser workflows across Search, Performance Max (PMax), YouTube, Display, Shopping, Merchant Center, bidding, audiences, conversion measurement, GA4/GTM, attribution diagnostics, billing, and Ads policy ecosystems.
• Strong familiarity with digital advertising operations and media performance metrics including ROAS, CPA, CTR, conversion lift, attribution, pacing, budget optimization, campaign diagnostics, and advertiser growth levers.
• Experience in planning, execution and timely reporting to the stakeholder in the company.
• Experience working and communicating with designing team, Tech team and brand team to design the right media strategies.
• Preferred certifications: Google Ads Search, Google Ads Measurement, Google Analytics 4 (GA4), Google Tag Manager, Campaign Manager 360, or equivalent digital media/platform certifications.
• Experience in Fintech, with a strong understanding of digital lending, personal loans, and customer acquisition funnels, will be highly advantageous.

Role: Senior PPC Manager / SEM Manager

Industry Type: Fintech

Department: Media Buying

Employment Type: Full Time, Permanent

Role Category: Digital Marketing