Sales And Marketing

Role: Senior Manager – Demand Generation

Location: Chennai/Bengaluru/Mumbai/Pune

Role Overview: The Senior Manager – Demand Generation will function as a strategic independent contributor aligned to a specific Business Unit, owning vertical-focused demand creation, account intelligence, and sales enablement. The role requires deep collaboration with Sales, Marketing, and internal demand generation teams to drive qualified pipeline, opportunities, and revenue outcomes.

Responsibilities:

• Own vertical-focused demand generation strategy, including conceptualization and leadership of high-impact initiatives aligned to BU growth priorities.
• Partner closely with Sales leadership to design and execute demand programs that enable initiation and expansion of strategic conversations through Sales Qualified Leads (SQLs) and opportunities.
• Drive account-based demand planning, working with internal demand generation and marketing teams to: Identify and prioritize target accounts, Define prospect lists and buying personas, Align offerings and solutions per account, Establish clear go-to-market (GTM) approaches
• Design and execute industry-relevant campaigns, leveraging market trends, emerging themes, and vertical insights to create compelling demand-generation initiatives.
• Lead account planning efforts, identifying whitespace, wallet expansion opportunities, and cross-service potential within named and strategic accounts.
• Build and maintain a centralized master account database, mapping stakeholders and decision-makers to relevant service lines to enable sustained and scalable pipeline generation.
• Leverage market intelligence and outreach platforms (e.g., Draup, ZoomInfo, D&B Hoovers, LinkedIn) to enhance account insights, prospect targeting, and engagement strategies.
• Act as a strategic advisor to Sales, providing actionable intelligence, account insights, and campaign-driven engagement plans to improve win rates and deal velocity.
• Own measurable demand and revenue outcomes, including achievement of defined targets across: Qualified leads, Sales opportunities, Wins and pipeline contribution

Qualification:

• BE- Any discipline, MBA or equivalent is preferred.
• Experience: Postgraduate (preferably MBA) with at least 11-17 years of experience in Services Solution selling/ Tech Product Selling.
• Needs to have a very good understanding of the IT industry
• Excellent communication (non-negotiable)
• Excellent MS office skills
• Consulting skills – Be able to identify customer problems and come up with solutions

If you wish to explore this opportunity, kindly write to me at [HIDDEN TEXT].