Copywriter

Position: Copywriter (Full-Time)

Company: Innotech CreditSea Platforms Pvt. Ltd.

Location: Raipur, Chhattisgarh (On-Site)

Job Summary

We are looking for a creative and detail-oriented Copywriter to join our team. The ideal candidate has a strong command of language, excellent storytelling skills, and the ability to create engaging, persuasive, and audience-focused content across multiple digital platforms. This role involves writing high-quality blogs, compelling social media content (including tweets), and marketing copy that aligns with brand voice and business objectives.

Key Responsibilities:

• Write, edit, and proofread engaging blog articles optimized for readability and SEO.
• Create compelling copy for social media platforms, with a strong focus on X (Twitter), LinkedIn, Instagram, and Facebook.
• Develop persuasive marketing copy for websites, landing pages, email campaigns, advertisements, and promotional materials.
• Collaborate with marketing, design, and product teams to create content that supports campaigns and business goals.
• Conduct research on industry trends, target audiences, and competitors to produce relevant and valuable content.
• Maintain a consistent brand tone and messaging across all communication channels.
• Optimize content for search engines using SEO best practices.
• Repurpose long-form content into short-form content, including tweets, social posts, and email snippets.
• Review and revise content based on stakeholder feedback while maintaining quality and accuracy.
• Stay updated with content marketing trends, social media best practices, and emerging AI content tools.

Required Skills & Qualifications:

• Bachelors degree in English, Journalism, Communications, Marketing, or a related field.
• 1-3 years of professional copywriting or content writing experience.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Proven experience writing blogs, social media content (especially X/Twitter), and marketing copy.
• Strong understanding of SEO principles and keyword optimization.
• Ability to adapt writing style for different audiences, platforms, and brand voices.
• Excellent research, time management, and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience working with B2C brands.
• Knowledge of analytics tools to evaluate content performance.
• Understanding of digital marketing, content strategy, and customer engagement.
• A strong portfolio showcasing blogs, social media posts, and marketing copy across various industries.