Senior Performance Marketing Manager

Job Title: Senior Performance Marketing Manager

Company Name: Innotech CreditSea Platforms Pvt. Ltd.

Job Type: On-site (Full Time)

Location: Raipur (Chhattisgarh)/ Noida

Company Description,

CreditSea is committed to transforming how individuals access immediate financial assistance. By providing fast and secure loan solutions, we help customers navigate urgent financial situations with ease and transparency. With a strong focus on customer satisfaction, we offer personalized support and clear terms to empower individuals across a range of financial needs. Our platform is built on trust, security, and convenience, ensuring an effortless experience from application to fund disbursement. Join CreditSea in reshaping financial accessibility and reliability for everyone.

Role Overview

CreditSea is seeking a Senior Performance Marketing Manager with proven expertise in running high-impact ad campaigns and leveraging datasets to drive measurable growth. The role focuses on customer acquisition and retention through paid channels, with a sharp emphasis on data-backed decision-making.

Key Responsibilities

• ● Ads Management: Plan, execute, and optimize campaigns across Google Ads, Facebook, LinkedIn, and affiliate networks with a focus on ROI.
• ● Dataset Marketing: Use large datasets to segment audiences, personalize campaigns, and improve conversion rates.
• ● Performance Analytics: Track KPIs (CAC, LTV, CTR, conversion rates), analyze campaign data, and provide actionable insights.
• ● Experimentation: Conduct A/B testing and creative experiments to continuously improve ad performance.
• ● Budget Optimization: Manage and allocate budgets effectively across multiple channels.
• ● Cross-Functional Collaboration: Work closely with product, risk, and collections teams to align marketing with business goals.
• ● Vendor Management: Coordinate with agencies and partners for media buying and creative execution.

Qualifications

● 4–7 years of strong experience in performance marketing, preferably in fintech, NBFCs, or consumer lending.

● Proven track record of managing ad campaigns with significant budgets and delivering measurable ROI. ● Hands-on expertise with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and affiliate platforms.

• ● Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, or similar.
• ● Ability to translate datasets into actionable marketing strategies.
• ● Excellent communication and stakeholder management skills.

What We Offer

• ● Opportunity to shape growth marketing for a fast-scaling fintech brand.
• ● Collaborative culture with exposure to cross-functional leadership.
• ● Competitive compensation with performance-linked incentives.