Performance Marketing (Google And Meta Ads)

Role Description

This is a remote contract role for a Performance Marketing Specialist focusing on Google and Meta Ads. The specialist will be responsible for planning, executing, and optimizing ad campaigns across these platforms to drive desired outcomes. Daily tasks include monitoring key performance metrics, conducting performance testing, analyzing campaign data, producing actionable insights, and maintaining effective communication with stakeholders to ensure alignment with business objectives.

Qualifications

• Strong Analytical Skills and Data Analysis expertise to evaluate performance metrics and derive insights
• Experience in Performance Management, developing strategies to optimize advertising campaigns and results
• Capabilities in Performance Testing to refine and enhance ad effectiveness
• Excellent Communication skills for reporting findings, collaborating across teams, and managing stakeholder relationships
• Proficiency with Google Ads and Meta Ads platforms is a requirement
• Familiarity with digital marketing trends and tools is a plus
• Ability to work independently and deliver results in a remote setting